What are the responsibilities and job description for the Senior Analyst - Consumer Insights and Marketing Analytics position at Flora Food Group?
About Flora Food Group
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.
Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
Location: Hybrid – 2–3 days a week in-office, with shuttle support for NYC-based employees
Compensation: $100,000 - $110,000 Base Salary plus Bonus
About The Role
We’re looking for a data-driven storyteller to join our Consumer Insights team as a Senior Analyst, Consumer and Marketing Analytics. In this role, you’ll harness consumer, market, and campaign data to uncover insights that fuel brand growth, optimize marketing spend, and elevate shopper engagement.
What You'll Do
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.
Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
Location: Hybrid – 2–3 days a week in-office, with shuttle support for NYC-based employees
Compensation: $100,000 - $110,000 Base Salary plus Bonus
About The Role
We’re looking for a data-driven storyteller to join our Consumer Insights team as a Senior Analyst, Consumer and Marketing Analytics. In this role, you’ll harness consumer, market, and campaign data to uncover insights that fuel brand growth, optimize marketing spend, and elevate shopper engagement.
What You'll Do
- Analyze consumer behavior, campaign performance, and market trends to guide marketing strategy and execution.
- Build dashboards and reports that track brand health, media ROI, and promotional effectiveness across channels.
- Partner with brand and shopper marketing teams to design experiments (A/B tests, lift studies) and measure impact.
- Develop predictive models to forecast demand, segment audiences, and personalize messaging.
- Access, analyze and integrate data from syndicated sources (e.g., Nielsen, IRI, Circana) with internal sales and CRM data to create holistic views of performance.
- Translate quantitative data into PowerPoint presentations with storytelling, clarity and impact.
- Present insights and recommendations, getting to the “why’s” of performance and the “so what’s.”
- Bachelor’s or Master’s degree in Marketing Analytics, Statistics, Economics, Data Science, or related field.
- 3-5 years of experience in marketing analytics, preferably within CPG
- Strong proficiency in SQL and data visualization tools (Tableau, Power BI, or Looker).
- Experience with statistical modeling and marketing mix analysis (MMM, attribution, regression).
- Experience with syndicated data platforms (Nielsen, IRI, etc.) and digital marketing metrics (CTR, ROAS, conversion).
- Excellent communication and storytelling skills with the ability to influence non-technical stakeholders.
- Experience with cloud data platforms (e.g., Snowflake, BigQuery) and marketing automation tools is a plus.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
Salary : $100,000 - $110,000
