What are the responsibilities and job description for the Brand Manager- Violife position at Flora Food Group?
About Flora Food Group
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.
Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
Location: Hackensack, NJ
Hybrid 2-3x/week
Compensation: 130K-150K
About YOU!
We are looking for a Wildly Good Unicorn to join our 100% Animal Free business as a Creative Brand Mastermind!
Are you brave enough to know that great ideas come from anywhere and full of those ideas yourself? Are you a driver of teams and believer that truly great ideas are only ones that you can make happen, together?
If this sounds like you, then we are looking just for YOU!
Position Overview:
We are looking for a Brand Manager who can not only help us perform but also bring an innovative approach that has the potential to change the rules of our industry.
As a Brand Manager you will be an integral part of a dynamic, cross-functional hub working alongside professionals specializing in marketing, design, as well as social and digital expertise. Together, your team will ensure an authentic, meaningful, relevant, and engaging end-to-end brand experience for our consumers. This role demands quick thinking, creativity, innovation, and an entrepreneurial spirit is not just a bonus—it's a necessity.
Key Responsibilities
Cross-Functional Collaboration:
- Work closely with the Head of Design and Consumer Experience and the broader team to align on vision and strategy, ensuring consistent execution of the brand narrative across all platforms.
- Collaborate with team members focused on design and social and digital to create a seamless and impactful end-to-end consumer experience.
- Lead and integrate cross-functional teams to achieve brand objectives, fostering a culture of innovation and consumer-centricity.
Consumer Focus:
- Promote a consumer-first mindset within the team, ensuring that all brand efforts deeply resonate with our target audience.
- Leverage consumer insights to generate and validate marketing strategies and executions.
Brand Continuity:
- Ensure that each brand interaction is meaningful and relevant, enhancing consumers' perception and experience of the Violife brand.
- Supervise the brand's presence across all channels, maintaining authenticity and engagement in every interaction.
- Creative and Strategic Leadership:
- Lead the campaigns development process, inspiring the team and agencies to create innovative campaigns that engage and motivate our audience.
- Stay ahead of market trends, conduct comprehensive consumer research, and conduct competitive analyses to guide strategic decisions.
- Marketing Implementation:
- Manage and evaluate the effectiveness of marketing initiatives, ensuring they yield a high return on investment and elevate brand awareness.
- Provide leadership and direction to external agencies, ensuring they align with the brand's strategic goals and internal brand vision.
Qualifications:
- Proven experience as a Brand Manager, with a strong track record of driving brand growth.
- Skilled in working within a cross-functional team environment, with a demonstrated ability to lead and inspire teams.
- In-depth understanding of consumer behavior, market dynamics, and the digital marketing landscape.
- Leadership, organizational, and analytical skills.
- Creative thinker with an entrepreneurial spirit and a passion for inspiring brand storytelling.
- Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.
- Experience in the food industry is highly valued.
What's next
If this position sounds interesting, please hit the apply button now!
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
