What are the responsibilities and job description for the Performance Marketing Manager position at Flip?
TITLE: Performance Marketing Manager
REPORTING TO: CMO
LOCATION: Brooklyn, NY (Onsite M-F)
Who Is Flip?
Ever call your favorite eCommerce brand or healthcare provider, and have a crazy good Voice AI answer? That's Flip. Hundreds of brands from Under Armour and Tory Burch in retail to Experity and Fast Pace Health in healthcare trust Flip to have millions of phone calls with their customers every month.
We've built our company on the idea that the best way to grow is to have a reference list as long as our customer list, and a constant belief that the team is the best thing we've built. Both are true today and increasingly so every day.
Many on our team would tell you this is their favorite place they've ever worked, and the hardest they've ever worked. It's ideal for people who want to go all-in, do the work, ride the roller coaster, and have a great Flippin time doing it. We're a small and mighty team of 50 today with offices in NYC, LA, and the UK.
What you'll do
We're looking for a Performance Marketing Manager who can own and scale FLIP's lead generation engine. This role is about building a high-signal, scalable growth machine that converts Customer and Patient experience leaders to demo, pipeline, and revenue.
Final compensation may vary based on location, experience, and qualifications. This role is also eligible for equity, in accordance with company policy, and subject to board approval.
Compensation Range:
$105,000—$135,000 USD
Our customers span the globe, and so do our offices. Flip is committed to providing equal employment opportunities for all employees, applicants, and covered individuals regardless of protected characteristics. We want our company to be as diverse and inclusive as our customers.
REPORTING TO: CMO
LOCATION: Brooklyn, NY (Onsite M-F)
Who Is Flip?
Ever call your favorite eCommerce brand or healthcare provider, and have a crazy good Voice AI answer? That's Flip. Hundreds of brands from Under Armour and Tory Burch in retail to Experity and Fast Pace Health in healthcare trust Flip to have millions of phone calls with their customers every month.
We've built our company on the idea that the best way to grow is to have a reference list as long as our customer list, and a constant belief that the team is the best thing we've built. Both are true today and increasingly so every day.
Many on our team would tell you this is their favorite place they've ever worked, and the hardest they've ever worked. It's ideal for people who want to go all-in, do the work, ride the roller coaster, and have a great Flippin time doing it. We're a small and mighty team of 50 today with offices in NYC, LA, and the UK.
What you'll do
We're looking for a Performance Marketing Manager who can own and scale FLIP's lead generation engine. This role is about building a high-signal, scalable growth machine that converts Customer and Patient experience leaders to demo, pipeline, and revenue.
- Own paid acquisition strategy end-to-end, with rigorous funnel analytics (CAC, conversion, pipeline attribution) and clear performance dashboards
- Design and execute structured experimentation across channels, creative, audiences, and landing pages (hypothesis → test → scale) - currently using hubspot
- Scale high-performing campaigns and audiences to grow qualified pipeline while reducing blended CAC
- Set up and manage segmented email campaigns by industry and funnel stage for prospects and clients - currently using Hubspot
- Build performance marketing into a predictable, data-driven growth engine aligned to priority ICP segments
- Develop campaigns and lead SEO and AEO efforts to ensure FLIP is being recognized and considered as the solution for automated customer and patient experience calls and text
- 3 years experience managing performance marketing for a SaaS, B2B product for enterprise companies
- Manage, deploy an optimize an $100k/yearly paid ad budget
- Experience and ownership running paid acquisition across AEO, Google, LinkedIn, Reddit, industry newsletters and site, leads from tradeshows and emerging channels
- Experience with AEO/GEO and SEO
- Experience with Hubspot for email marketing, landing pages and Google analytics
- Understands how to market to technical and nontechnical audiences (CX, CTO/CIO, founders- C-level, eCom/Retail, Healthcare and Transportation leaders)
- Develops funnels, cohorts, CAC/LTV, and pipeline contribution
- Is highly analytical and can turn reports into actional insights
- Has a deep understanding of AI current model/infrastructure landscape and uses the tools to perform tasks efficiently
- Can translate complex infrastructure into compelling, conversion-focused messaging
- Moves fast, tests constantly, and optimizes relentlessly
- Comfortable operating in ambiguity
- We're international, spanning the US, UK, and Canada
- We've raised $30M to date including our recent $20M Series A - backed by Ridge, Next Coast, ScOp, Bullpen Capital, Data Point and Forum Ventures, as well as founders & executives from Amazon Alexa, Ada, Attentive, and Simon Data
- Comprehensive healthcare and unlimited vacation, including a mandatory half week for everyone over July 4, and a full week off at the end of the year
- In office 5 days/week
Final compensation may vary based on location, experience, and qualifications. This role is also eligible for equity, in accordance with company policy, and subject to board approval.
Compensation Range:
$105,000—$135,000 USD
Our customers span the globe, and so do our offices. Flip is committed to providing equal employment opportunities for all employees, applicants, and covered individuals regardless of protected characteristics. We want our company to be as diverse and inclusive as our customers.
Salary : $100,000