Marketing Consultant

Marketing Consulting

Hybrid out of Boston MA

Target rate: $57 hr w2

Local candidates strongly encouraged

Must be able to work as a w2

As a Marketing consultant, you'll help drive the way our various business units connect with their key audiences, to grow adoption of our products, and help the client achieve its vision of helping people secure their futures and protect the ones they love. In this role, you will focus on paid media, including tasks such as applying insights, running experiments, building models and forecasts, and developing a process to help our business partners succeed in reaching their audiences and achieving their objectives across digital channels. You will work closely with peers and cross-functional stakeholders in analytics, advertising, integrated marketing, creative, and marketing strategy. You will shepherd paid media campaigns throughout their full lifecycle: from input brief and media plan to tactical build, optimizations, and reporting. You will be a digital expert within the Search, Social, and Growth Center of Excellence.

You'll need to be flexible, comfortable working at a fast pace, and willing to learn on the job and change on the fly. You'll need to understand various paid and earned media channels, including organic search and social, and recognize how products and business units' ladder into a larger brand architecture. You'll need to have data fluency and a project management mindset. You'll also need to be responsible for delivering optimizations, insights, and strategic planning while presenting campaigns to internal and external stakeholders.

• Own and drive digital marketing strategies to deliver results for our brand marketing, financial professionals, 3rd party distributors, institutional, and worksite teams.
• Build, communicate, and implement the testing agenda for your discrete digital activations.
• Support weekly/bi-weekly performance read outs, offering context and insights to improvements
• Manage digital budgets, forecasts, and invoicing.
• Own relationships with platform partners, especially in paid social and programmatic.
• Secure budgets, plan media, set up, QA, execute, and report on campaigns.
• Including social, programmatic media, and content marketing.
• Identify new channel partners that align with business needs.

Skills: Minimum Qualifications:

• Bachelor's degree or 4 years of equivalent work experience.
• 2 years of experience in digital/growth marketing. Agency experience a plus.
• 2 years of experience with relevant tools, including web analytics, paid ads managers, social listening, social publishing, SEO tools, google ads, and tag management.
• 2 year of experience running A/B and multivariate split tests.
• Experience working cross-functionally driving results from within a matrixed organization.
• Ability to work on multiple projects simultaneously in a fast-paced dynamic environment.
• Passion for audience and audience experiences, with a demonstrated ability to utilize user research and data to drive actionable insights to inform marketing strategy.
• Excellent communication with the ability to build collaborative with cross-functional teams.
• Advanced MS Office proficiency, particularly in MS Excel.
• Good analytical skills – able to extrapolate information and apply to other areas.
• Ability to formalize and standardize process flows and quality control procedures.
• Organizational skills and attention to detail, including project management and prioritization.
• Experience with SQL, html, JavaScript, and photoshop a plus.