Marketing Consultant: Relationship/email marketing: Financial services

Top Skills

• Experience not just building email campaigns, but providing solutions, advising on best practices
• Expereince with SQL and campain-targeting; has taken part in multi sub journeys and journey building
• Experience with Ampscript, incredibly proficient with HTML and CSS (obviously)

Position Summary

Key Responsibilities

• Build and deploy email campaigns in Salesforce Marketing Cloud (SFMC), including Journey Builder and Automation Studio.
• Manage functional applications of the Stensul email tool including program management.
• Configure campaign targeting inputs and ensure accurate execution.
• Manage end-to-end campaign workflows from intake to deployment.
• Validate targeting logic using SQL-based audience selection frameworks.
• Execute QA testing, including seed lists and stakeholder previews.
• Reduce campaign errors through disciplined validation processes.
• Coordinate approvals, including audience validation and test sends.
• Manage change requests and escalation handling.
• Execute campaigns within defined SLAs and turnaround times.
• Ensure all required intake details are captured and documented.
• Maintain documentation and templates for repeatable campaign workflows.
• Contribute to improvements in targeting, QA, and operational processes.
• Partner with Distribution, Channel Marketing, and data teams on overall strategic program management.
• Support ongoing program improvements and enablement efforts.

Qualifications

• 5 years of experience in relationship/email marketing, preferably in the financial services space.
• Hands-on experience with CRM and Salesforce Marketing Cloud preferred.
• Stensul familiarity is a plus.
• HTML and SQL Knowledge preferred.
• Strong attention to detail and a QA mindset.
• Ability to manage multiple campaigns under deadlines.
• Strong communication and stakeholder management skills.
• Balance of tactical facilitation and strategic relationship marketing program guidance.