Vice President of E-Commerce and Marketing

Position Summary

The Vice President of E-Commerce and Marketing is a strategic and hands-on executive leader responsible for driving Fairbank Equipment’s online revenue growth, digital marketing initiatives, brand strategy, customer acquisition, and e-commerce performance. This role partners with executive leadership and sales teams to develop and execute comprehensive B2B and B2C marketing and e-commerce strategies that support revenue growth, profitability, customer engagement, and long-term business objectives.

Essential Duties and Responsibilities

• Develop and execute the company’s overall ecommerce and marketing strategy.
• Drive revenue growth through online sales channels, digital marketing programs, and customer acquisition initiatives.
• Oversee website functionality, customer experience, content management, and online merchandising.
• Partner with executive leadership and sales teams to establish revenue objectives and growth plans.
• Lead SEO, paid advertising, email marketing, content marketing, social media, and promotional campaigns.
• Utilize analytics and KPI reporting to improve conversion rates, customer engagement, and sales performance.
• Oversee brand management, advertising, trade shows, direct marketing, and marketing communications.
• Manage relationships with external agencies, consultants, and technology vendors.
• Support company acquisition integration activities involving branding, marketing, and ecommerce operations.
• Lead, develop, and mentor marketing and ecommerce team members.
• Represent Fairbank at customer events, industry conferences, and trade shows.

Qualifications – Education and Experience

• Bachelor’s degree in marketing, business, information technology, or a related field required.
• Minimum of 8 years of progressive ecommerce, digital marketing, or marketing leadership experience.
• Minimum of 4 years leading a multichannel B2B and/or B2C ecommerce business.
• Experience with CRM, ERP, analytics, and business intelligence platforms.
• Agriculture, industrial distribution, manufacturing, or propane industry experience preferred.

Skills and Competencies

• Strong strategic planning and business leadership abilities.
• Knowledge of ecommerce platforms, SEO, digital marketing, analytics, and website optimization.
• Excellent communication, presentation, and interpersonal skills.
• Strong project management and organizational skills.
• Ability to analyze data and translate insights into business actions.
• Proven ability to lead crossfunctional initiatives and highperforming teams.

Physical Requirements

• Ability to sit for extended periods and use standard office equipment.
• Occasional lifting up to 25 pounds.
• Ability to travel approximately 15%, including overnight travel.

Work Environment

• Professional office environment with periodic travel to branch locations, customer facilities, trade shows, and conferences.

Salary: Salary commensurate with experience

Location: 989 W. Steeple Bay Parkway, Wichita, KS 67217

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• 401(k) matching
• Paid time off

Equal Employment Opportunity

• We are an Equal Opportunity Employer dedicated to promoting diversity, equity, and inclusion in our workforce. We are also committed to providing a work environment free of harassment and discrimination as well as drugs and alcohol.

Pre-Employment Screening

• All candidates selected for employment must successfully complete applicable preemployment screenings, which may include criminal background checks, drug screening, motor vehicle record reviews, and professional reference checks.

Disclaimer

• This job description describes the general nature and level of work performed and is not intended to be an exhaustive list of duties, responsibilities, or qualifications.

About Fairbank Equipment Inc

Fairbank is a leading supplier of Agriculture and Propane parts and equipment, with 14 locations throughout the Midwest and Northwest. Fairbank has done "Whatever It Takes" to provide exceptional service and product knowledge to our loyal customers for over 75 years.