E-Commerce Category Manager

ABOUT FAIRBANK:

Founded in 1946, Fairbank Equipment has grown from a regional supplier of propane equipment into a nationwide distributor of agricultural application equipment, fertilizer handling solutions, propane equipment, replacement parts, and related technologies. With locations across the United States, Fairbank serves customers through a network of branch locations and industry-leading partnerships built on trust, expertise, responsiveness, and a commitment to doing "Whatever It Takes" to support customer success.

POSITION SUMMARY

The E-Commerce Category Manager is responsible for the commercial performance of assigned product categories on Fairbank.com. This role develops and executes category strategies that drive revenue growth, gross margin improvement, product assortment optimization, customer satisfaction, and overall category profitability. The role serves as the business owner for assigned categories and focuses on category strategy, assortment optimization, pricing recommendations, product lifecycle management, merchandising execution, and category performance. This position does not directly own vendor sourcing, contract negotiations, purchase order execution, inventory replenishment, or supply chain operations, but partners closely with those functions to achieve category objectives.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop and execute category merchandising and assortment strategies that drive sales growth, profitability, customer engagement, and category performance.
• Serve as the business owner for assigned product categories and develop recommendations supporting revenue and margin growth.
• Analyze category sales trends, customer purchasing behavior, and market conditions to identify opportunities.
• Lead SKU rationalization and assortment optimization initiatives.
• Manage product lifecycle strategies including product launches, promotions, markdown recommendations, and exit strategies.
• Develop pricing and promotional recommendations that improve profitability and category performance.
• Maintain category analytics, reporting, and performance dashboards.
• Partner with Purchasing, Supply Chain, Sales, Marketing, Operations, and Finance teams.
• Ensure product information, pricing, categorization, and merchandising data are accurate across digital channels.

ROLE SCOPE AND ACCOUNTABILITY

Accountable For: Category strategy and performance, assortment optimization, SKU productivity analysis, pricing recommendations, product lifecycle management, merchandising execution, promotional planning, category analytics, and product data quality.

Not Accountable For: Vendor sourcing and selection, contract negotiations, purchase order management, inventory replenishment planning, warehouse operations, transportation and logistics management, or supply chain execution.

QUALIFICATIONS – EDUCATION AND EXPERIENCE

• Bachelor's degree in business, agronomy, engineering, marketing, supply chain, data analytics, or related field preferred.
• Minimum of 3 years of experience in category management, product management, merchandising, ecommerce, retail, distribution, or related disciplines.
• Must demonstrate familiarity with industrial, agricultural machinery or propane, parts and equipment.
• Strong analytical, financial, and commercial business acumen.
• Experience with ERP, ecommerce, PIM, and business intelligence platforms preferred.

SKILLS AND COMPETENCIES

Category Management, Merchandising, Strategic Thinking, Financial Analysis, Data Analytics, Pricing Strategy, Product Lifecycle Management, Project Management, Communication, and Cross-Functional Collaboration.

PHYSICAL REQUIREMENTS

Ability to sit for extended periods and use standard office equipment. Occasional lifting up to 25 pounds. Occasional travel required.

WORK ENVIRONMENT

Professional office environment with frequent collaboration across business functions.

SALARY: Salary commensurate with experience

LOCATION: 989 W. Steeple Bay Parkway, Wichita, KS 67217

BENEFITS:

• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• 401(k) matching
• Paid time off

EQUAL EMPLOYMENT OPPORTUNITY

We are an Equal Opportunity Employer dedicated to promoting diversity, equity, and inclusion in our workforce. We are also committed to providing a work environment free of harassment and discrimination as well as drugs and alcohol.

PRE-EMPLOYMENT SCREENING

All candidates selected for employment must successfully complete applicable pre-employment screenings, which may include criminal background checks, drug screening, motor vehicle record reviews, employment verification, and professional reference checks.

DISCLAIMER

This job description describes the general nature and level of work performed and is not intended to be an exhaustive list of duties, responsibilities, or qualifications.

About Fairbank Equipment Inc

Fairbank is a leading supplier of Agriculture and Propane parts and equipment, with 14 locations throughout the Midwest and Northwest. Fairbank has done "Whatever It Takes" to provide exceptional service and product knowledge to our loyal customers for over 75 years.