Director of Marketing Operations

Position Title: Director of Marketing Operations

Business Unit: Marketing

Reports to: Chief Communications and Marketing Officer

Position Overview:

The Director of Marketing Operations is responsible for building, optimizing, and governing the processes, platforms, data, and capabilities that enable effective, compliant, and scalable marketing execution across the enterprise. This role ensures operational excellence across marketing technology, workflow, budgeting, analytics, and vendor management, while partnering closely with marketing leadership, finance, risk, compliance, and lines of business to drive efficiency, transparency, and measurable performance.

Primary Responsibilities:

Lead and optimize marketing operations, including intake, workflow, prioritization, and resource management to support enterprise marketing initiatives.

Have an ownership role in the marketing technology stack (including marketing automation, campaign management, merchandising, community relations systems and internal design tools), ensuring effective utilization, integration, and governance.

Manage the marketing budget process, including forecasting, tracking, accruals, and reconciliation in partnership with Finance.

Develop and enforce marketing processes, standards, documentation, and controls to ensure regulatory compliance and risk management.

Oversee vendor and partner operations, including onboarding, contracts, performance management, and cost optimization.

Partner with marketing leadership and lines of business to improve campaign planning, execution quality, and speed to market.

Lead, mentor, and develop marketing operations staff, fostering continuous improvement and operational discipline.

Performs other related duties and projects as assigned.

All employees have the responsibility and the accountability to serve as risk managers for their businesses by understanding, reporting, responding to, managing and monitoring the risk they encounter daily as required by F.N.B. Corporation’s risk management program. F.N.B. Corporation is committed to achieving superior levels of compliance by adhering to regulatory laws and guidelines. Compliance with regulatory laws and company procedures is a required component of all position descriptions.

Minimum Level of Education Required to Perform the Primary Responsibilities of this Position:

BA or BS

Minimum # of Years of Job Related Experience Required to Perform the Primary Responsibilities of this Position:

7

Skills Required to Perform the Primary Responsibilities of this Position:

Excellent communication skills, both written and verbal

Excellent project management skills

Ability to work and multi-task in a fast paced environment

Excellent organizational, analytical and interpersonal skills

MS PowerPoint - Intermediate Level

MS Excel - Intermediate Level

Detail-oriented

MS Word - Intermediate Level

Advanced project and process management skills

Licensures/Certifications Required to Perform the Primary Responsibilities of this Position:

N/A

Physical Requirements or Work Conditions Beyond Traditional Office Work:

N/A