Innovation Commercialization Manager

Company Summary
At EyePromise, every product is rooted in clinical science and built on a foundation of trust, reflecting a broader vision to help people see the moments that matter most. For more than 20 years, the company has developed eye care solutions that combine rigorous research with real-world results. Guided by a commitment to continuous improvement, EyePromise partners with leading optometrists and ophthalmologists to create clinically informed formulas that deliver meaningful, lasting impact—supporting better vision today and into the future.

About the Role

EyePromise is building a modern growth engine—focused on scaling what works while launching new products, bundles, and digital-first offerings with speed and precision.

The Manager, Innovation Commercialization is responsible for ensuring all innovation—across core products and new digital-first concepts—is commercially ready, aligned across teams, and executed cleanly in market.

This role reports into the Head of Portfolio, Innovation & Digital-First Consumer Brands, who defines what to build. You ensure it is translated into clear, executable plans and delivered flawlessly across channels.

You do not execute within platforms - you ensure execution happens correctly, consistently, and without gaps.

Why EyePromise

• Critical role in growth delivery: You ensure innovation actually lands and performs
• Cross-functional exposure: Work across product, growth, CX, and sales
• Operator culture: Fast-paced, accountable, and execution-focused
• Build the system: Help create a repeatable commercialization engine
• High visibility: Central to how ideas become revenue

Responsibilities

Commercialization Planning & Readiness

• Translate innovation concepts (products, bundles, offers, new brands) into innovations with clear commercialization plans for channel teams
• Define:
  • What needs to be built
  • How it should show up across channels
  • What each team needs to execute
• Ensure all inputs are aligned before execution begins

Cross-Channel Readiness

• Ensure all innovation is fully executable across:
  • DTC (dComm)
  • Amazon
  • ECP / Sales channels
• Align requirements across teams, including:
  • Pricing and offer structure
  • Bundle logic and positioning
  • Content and asset needs
• Identify and resolve gaps before launch

Execution Coordination

• Work across:
  • dComm / Growth teams (site campaigns)
  • CX & CLV (lifecycle and subscription readiness)
  • Creator & Medical Credibility (marketing, content and proof)
  • Sales/ECP teams (field readiness)
• Ensure all teams are aligned on:
  • What is launching
  • How it should be executed
  • Timing and dependencies

Launch Management

• Own launch timelines and milestones
• Ensure launches happen:
  • On time
  • With full alignment
  • Without execution gaps
• Act as the central point of coordination during launch windows

Post-Launch Performance & Issue Resolution

• Monitor early signals post-launch (conversion, attach, execution issues)
• Identify and escalate issues quickly (e.g., pricing misalignment, broken flows, unclear messaging)
• Coordinate fixes across teams to stabilize performance

Build Commercialization Discipline

• Establish and improve processes for:
  • Launch readiness
  • Cross-functional alignment
  • Execution tracking
• Drive consistency and repeatability across all innovation launches

What Success Looks Like

• Launches are executed cleanly, consistently, and without surprises
• Strong alignment across all teams before and during launch
• Minimal post-launch issues or rework
• Faster time from concept → in-market execution
• High confidence that innovation will land and scale

This Role Is

• A commercialization operator ensuring execution quality
• The connector between strategy and channel execution
• Focused on alignment, readiness, and delivery
• Accountable for ensuring ideas become real, working launches

Qualifications

• 3–5 years experience in commercialization, go-to-market, product marketing, or cross-functional execution roles
• Experience launching products, bundles, or campaigns across multiple channels
• Strong ability to coordinate across teams and manage dependencies
• Detail-oriented with strong execution discipline
• Ability to identify risks early and drive resolution
• Comfortable operating in a fast-paced, cross-functional environment

Preferred

• Familiar with DTC, Amazon, or omnichannel businesses
• Experience in consumer health, supplements, or regulated categories
• Familiarity with lifecycle, subscription, or bundle-based models
• Experience working with multiple stakeholders across growth, sales, and marketing

Why This Role Matters

Innovation only creates value if it is executed well. This role ensures that every product, bundle, and offer is launched in a way that is aligned, consistent, and ready to scale—turning ideas into real business impact.

Benefits

Medical, Dental, Vision Insurance

Company paid Short Term Disability, Long Term Disability, Life Insurance

Remote position

A 401k that the company matches after 1 year

Friendly, team-oriented work environment

Equal Opportunity Employer

THIS POSITION DESCRIPTION SHOULD NOT BE CONSTRUED TO CONTAIN EVERY FUNCTION/REPONSIBILITY THAT MAY BE REQUIRED TO BE PERFORMED BY AN INCUMBENT IN THIS JOB. INCUMBENTS ARE REQUIRED TO PERFORM OTHER RELATED FUNCTIONS/RESPONSIBILITIES AS ASSIGNED. THE ABOVE DESCRIPTION, WITH SUPPLEMENTAL MATERIAL, IS ADEQUATE FOR PURPOSES OF EVALUATION.