Head Of Portfolio, Innovation & Digital-First Consumer Brands

Head Of Portfolio, Innovation & Digital, First Consumer Brands 

Location: Remote (U.S.)

Company Summary
At EyePromise, every product is rooted in clinical science and built on a foundation of trust, reflecting a broader vision to help people see the moments that matter most. For more than 20 years, the company has developed eye care solutions that combine rigorous research with real-world results. Guided by a commitment to continuous improvement, EyePromise partners with leading optometrists and ophthalmologists to create clinically informed formulas that deliver meaningful, lasting impact-supporting better vision today and into the future.

About the Role

EyePromise is building a focused, high-impact growth engine-simplifying the portfolio, scaling what works, and creating new digital-first revenue streams.

The Head of Portfolio, Innovation & Digital-First Consumer Brands is a hands-on builder role responsible for driving:

• Portfolio optimization (what we prioritize and scale) 
• Commercial innovation (bundles, offers, new products) 
• Digital-first brand incubation (new revenue streams) 

This role connects what we build with how it performs in market—ensuring innovation drives real, measurable growth, and will report into the Commercial Growth Officer.

You will build, test, and scale-not just plan.

What You’ll Own

Portfolio Optimization (Core Business)

• Own day-to-day portfolio management and optimization, including: 
  • SKU prioritization and rationalization (what to scale vs. deprioritize) 
  • Pricing strategy and testing (price points, promo structure, discounting) 
  • Product mix and margin optimization 
• Identify opportunities to improve: 
  • Conversion 
  • AOV / attach rate 
  • Customer lifetime value 
• Partner with Growth, CX, and Sales to translate portfolio decisions into in-market execution 
  • Continuously refine the portfolio toward fewer, higher-performing SKUs and offers

Commercial Innovation

• Build and launch: 
  • Bundles and protocol-based offers 
  • Cross-sell and attach strategies 
  • Pricing and promotional tests 
• Translate insights into live, in-market experiments, working with the dComm team
• Ensure all innovation is designed for commercial performance (not just concept) 

New Products & Extensions

• Develop and test with channel teams: 
  • New SKUs 
  • Product extensions 
  • New offer constructs 

Digital-First Consumer Brands

• Incubate and test new digital-first products and concepts 
• Build MVPs quickly and iterate based on performance 
• Leverage creator ecosystems and emerging consumer behaviors 
• Scale winning concepts into meaningful revenue streams 

End-to-End Execution

• Own the full lifecycle: concept > launch >scale (or stop) 
  • Move quickly-prioritize speed and learning over perfection 
  • Run rapid test-and-learn cycles 
  • Track performance (conversion, CAC, LTV, attach, margin)
  • Scale what works quickly 
  • Stop underperforming ideas early 

Cross-Functional Collaboration

• Work closely with: 
  • CX & CLV (retention subscription) 
  • Creator & Medical Credibility (marketing content proof) 
  • Amazon, DTC, and Sales/ECP teams (channel execution) 

Performance & Metrics

• Incremental revenue from portfolio optimization and innovation 
• AOV, attach rate, and CLV improvement 
• Speed from concept > launch > scale 
• Margin performance 
• Test velocity and win rate 

What Success Looks Like

• Core portfolio becomes simpler and higher-performing 
• Bundles and offers drive measurable lift in AOV and conversion 
• New products and ideas launch quickly and cleanly 
• Strong pipeline of experiments with clear outcomes 
• Digital-first concepts scale into incremental revenue streams

This Role Is

• Hands-on, fast-moving, and execution-driven 
• Building directly in tools and platforms 
• Balancing core optimization new growth creation 
• Accountable for results-not just ideas 

Qualifications

• 5–8 years experience in growth, DTC, startups, or innovation roles 
• Proven track record of personally launching and scaling products, offers, or campaigns 
• Experience working on bundles, attach strategies, or portfolio optimization 
• Experience in creator economy, social commerce, or digital-first brands 
• Experience in consumer health, supplements, or regulated categories 
• Background in startups or building new ventures 
• Familiarity with Shopify, Recharge, Klaviyo 
• Strong commercial instincts (CAC, LTV, conversion, margin) 
• Highly action-oriented with a bias for speed 

Why This Role Matters

This role ensures we are not just generating ideas-but focusing the portfolio, launching what matters, and scaling what works. It connects innovation directly to commercial performance-driving both immediate impact and future growth

Benefits

Medical, Dental, Vision Insurance

Company paid Short Term Disability, Long Term Disability, Life Insurance

Remote position

A 401k that the company matches after 1 year

Friendly, team-oriented work environment

Equal Opportunity Employer

THIS POSITION DESCRIPTION SHOULD NOT BE CONSTRUED TO CONTAIN EVERY FUNCTION/REPONSIBILITY THAT MAY BE REQUIRED TO BE PERFORMED BY AN INCUMBENT IN THIS JOB. INCUMBENTS ARE REQUIRED TO PERFORM OTHER RELATED FUNCTIONS/RESPONSIBILITIES AS ASSIGNED. THE ABOVE DESCRIPTION, WITH SUPPLEMENTAL MATERIAL, IS ADEQUATE FOR PURPOSES OF EVALUATION.