Head of Performance Marketing

Head of Performance Marketing

Level: Senior Manager / Director

Location: New York, NY (onsite)

$180k-$215k Equity

Overview

We’re partnering with a high-growth, venture-backed consumer platform to hire a Head of Performance Marketing. The company has already built a strong multi-channel acquisition engine and validated paid social as a high-potential growth lever.

The opportunity now is to build a world-class paid acquisition system from the ground up—not by managing campaigns, but by engineering the underlying infrastructure: audience architecture, attribution, testing frameworks, and data systems.

This is a technical builder role, not a traditional performance marketing position.

What You’ll Own

• Build and own the paid acquisition engine end-to-end across Meta, TikTok, YouTube, and Google
• Design and implement audience architecture from first principles, including:
• First-party data segmentation
• Lookalike modeling
• Behavioral and demographic targeting
• Develop a rigorous testing framework across:
• Creative
• Audiences
• Landing pages
• Bid strategies
• Own the attribution layer, including:
• Conversion tracking
• Multi-touch attribution models
• Channel performance measurement
• Analyze performance at a cohort and unit economics level (CAC, LTV, CPL) and drive optimization decisions
• Partner with engineering to build the data infrastructure connecting paid channels to CRM and downstream outcomes
• Evaluate and manage the paid marketing tech stack (analytics, attribution, enrichment, optimization tools)

The Technical Bar

This role requires deep technical fluency. We are not looking for someone who operates primarily within ad platform UIs.

The right candidate will:

• Build custom audiences using first-party data, enrichment tools, and behavioral signals
• Understand auction mechanics across platforms and optimize for delivery efficiency and audience overlap
• Be comfortable working in SQL and analytics tools to independently analyze performance
• Have experience building or contributing to multi-touch attribution models
• Apply statistical rigor to testing (sample size, confidence intervals, avoiding false positives)

Ideal Experience

• 3–6 years in a highly analytical, execution-heavy role such as:
• Performance marketing
• Growth / marketing engineering
• Growth analytics or data science applied to acquisition
• Has owned a paid program end-to-end (tracking → execution → analysis → optimization)
• Strong proficiency with SQL and data analysis tools
• Demonstrated ability to ramp quickly on new tools and systems
• Experience in consumer-facing businesses or high-consideration categories (e.g., legal, financial services, healthcare) is a plus

What This Role Is (and Is Not)

This is:

• A systems-building role focused on engineering acquisition at scale
• A highly analytical, data-first position
• An opportunity to define the playbook from scratch

This is not:

• A campaign management or creative-first marketing role
• A position reliant on agencies or external support for execution
• A role for someone who prefers established playbooks over building new ones

Ideal Candidate Profile

• A performance marketer with unusually strong technical depth, or
• A quantitative operator (analytics, data, engineering) who has moved into growth

In both cases:

• Thinks in systems, not campaigns
• Trusts data over intuition
• Understands the mechanics behind performance, not just the outputs

Bottom Line

This is a rare opportunity to build a paid acquisition engine from first principles at a company with strong early traction and clear product-market fit.

We’re looking for someone who doesn’t just run campaigns—but builds the system that makes them work.