What are the responsibilities and job description for the Community Marketer position at Excelsior Care Group?
Facility: Parkview Care and Rehabilitation Center
Position: Community Marketer
Location: Massapequa, New York
Shift: Full Time | 8:00 AM - 4:00 PM
Salary: Up to $120,000 based on experience)
About The Role
Parkview Care and Rehabilitation Center is seeking a dynamic and relationship-driven Community Marketer to promote our skilled nursing and rehabilitation services throughout the Long Island region. The ideal candidate will have a strong background in healthcare marketing and established relationships within hospitals, physicians’ networks, and community organizations. This individual will play a key role in increasing admissions, maintaining census, and strengthening the facility’s presence in the healthcare community.
Key Responsibilities
Hospital & Referral Outreach
If you’re a motivated healthcare marketing professional with a passion for building relationships and driving results, we invite you to join the Parkview Care and Rehabilitation Center team. Apply today and help us make a lasting impact in the Long Island healthcare community.
IND123
Position: Community Marketer
Location: Massapequa, New York
Shift: Full Time | 8:00 AM - 4:00 PM
Salary: Up to $120,000 based on experience)
About The Role
Parkview Care and Rehabilitation Center is seeking a dynamic and relationship-driven Community Marketer to promote our skilled nursing and rehabilitation services throughout the Long Island region. The ideal candidate will have a strong background in healthcare marketing and established relationships within hospitals, physicians’ networks, and community organizations. This individual will play a key role in increasing admissions, maintaining census, and strengthening the facility’s presence in the healthcare community.
Key Responsibilities
Hospital & Referral Outreach
- Build and maintain strong relationships with hospital discharge planners, case managers, social workers, and physicians to generate referrals.
- Conduct regular hospital visits, attend discharge planning meetings, and coordinate with healthcare professionals to ensure smooth patient transitions.
- Identify new business opportunities and track referral trends within the region.
- Represent the facility at community events, health fairs, senior centers, and local organizations.
- Plan and execute community-based marketing initiatives and sponsorships that promote the facility’s programs and services.
- Develop and distribute promotional materials that align with the facility’s branding and compliance standards.
- Partner with admissions and clinical teams to evaluate referrals and coordinate pre-admission processes.
- Track, analyze, and report referral data and admission outcomes to guide marketing strategies.
- Serve as the primary liaison between the facility and external partners.
- Maintain up-to-date knowledge of the facility’s specialized services and rehabilitation programs.
- Monitor competitors and market trends to identify growth opportunities.
- Minimum 2-3 years of experience in healthcare marketing, business development, or admissions—preferably within skilled nursing, rehabilitation, or hospital settings.
- Nursing home experience required.
- Strong relationships with hospital discharge planners and healthcare professionals in the Long Island region highly preferred.
- Proficiency in basic communication programs; knowledge of Census Pro is a plus.
- Excellent communication, interpersonal, and presentation skills.
- Ability to work independently, prioritize effectively, and meet goals.
- Valid driver’s license and reliable transportation required (regional travel expected).
- Comprehensive Medical & Dental Coverage
- Generous Paid Time Off (PTO)
- 401(k) Retirement Plan
- Employee Recognition Program
- Supportive, Team-Oriented Work Environment
- Company Perks and Employee Discounts
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If you’re a motivated healthcare marketing professional with a passion for building relationships and driving results, we invite you to join the Parkview Care and Rehabilitation Center team. Apply today and help us make a lasting impact in the Long Island healthcare community.
IND123
Salary : $120,000