What are the responsibilities and job description for the SEO / SEM Specialist position at Evlo AI?
About The Role
The role owns search visibility end-to-end: driving organic growth through technical SEO, content optimization, and link strategy while managing paid search programs that feed pipeline and signups.
This matters because search is a primary acquisition channel. The team treats SEO/SEM as a measurable growth function — every ranking, keyword, and bid is tied to traffic, conversion, and revenue targets.
Key Responsibilities
The role owns search visibility end-to-end: driving organic growth through technical SEO, content optimization, and link strategy while managing paid search programs that feed pipeline and signups.
This matters because search is a primary acquisition channel. The team treats SEO/SEM as a measurable growth function — every ranking, keyword, and bid is tied to traffic, conversion, and revenue targets.
Key Responsibilities
- Own technical SEO: run audits, fix crawl/indexation issues, and manage site architecture, schema markup, Core Web Vitals, and page speed in partnership with engineering
- Build and execute keyword strategies across the full funnel, mapping target terms to content and landing pages
- Manage paid search campaigns in Google Ads and Bing — keyword research, bidding strategy, ad copy testing, and budget allocation across campaigns
- Deliver monthly performance reporting in GA4 and Looker Studio, tracking rankings, organic traffic, CTR, conversion rates, and blended CPA
- Partner with content and product marketing to brief and optimize on-page content, meta data, and internal linking
- Run structured experiments on landing pages, ad copy, and CTAs to lift quality score and conversion rate
- Monitor algorithm updates, competitor movements, and SERP features; adjust strategy proactively
- 3-6 years of hands-on SEO and SEM experience, ideally in B2B or B2C tech
- Deep proficiency with Google Search Console, GA4, Screaming Frog, Ahrefs or Semrush, and Google Ads
- Working knowledge of HTML/CSS and technical SEO concepts (crawling, rendering, structured data, redirects)
- Experience building forecasts and reporting that tie search performance to pipeline or revenue
- Comfortable managing paid search budgets of $50K /month and defending spend with data
- Bachelor's degree in marketing, communications, or related field, or equivalent practical experience
- Bonus: Experience with programmatic SEO, international search, or CSS/HTML customization in WordPress or Webflow
Salary : $50,000