What are the responsibilities and job description for the Content Marketing Manager position at Evlo AI?
About The Role
The Content Marketing Manager owns the editorial engine for a fast-growing technology company: turning technical products and customer stories into content that drives organic traffic, pipeline, and brand authority.
The role sits at the intersection of SEO, demand generation, and product marketing — producing everything from thought-leadership pieces and technical blog posts to gated assets and campaign copy — and is accountable for measurable content performance, not just output.
Key Responsibilities
The Content Marketing Manager owns the editorial engine for a fast-growing technology company: turning technical products and customer stories into content that drives organic traffic, pipeline, and brand authority.
The role sits at the intersection of SEO, demand generation, and product marketing — producing everything from thought-leadership pieces and technical blog posts to gated assets and campaign copy — and is accountable for measurable content performance, not just output.
Key Responsibilities
- Own and execute the content calendar across blog, whitepapers, case studies, webinars, email, and social — shipping 8-12 high-quality pieces per month
- Develop and maintain an SEO strategy: keyword research, content briefs, on-page optimization, and technical SEO collaboration using tools like Ahrefs, Semrush, and Clearscope
- Write and edit long-form and short-form content that translates complex technical concepts for both technical buyers and business decision-makers
- Partner with demand-gen, product marketing, and design to create gated assets, nurture emails, and landing page copy tied to pipeline campaigns
- Track content performance in GA4, HubSpot, and Google Search Console; report on organic traffic, MQLs sourced, and content-influenced pipeline
- Manage freelance writers, agencies, and internal subject-matter experts to keep production on schedule
- Run periodic content audits and refreshes to improve rankings and extend the life of high-performing assets
- 4-7 years of content marketing experience, ideally in B2B SaaS or technology
- A portfolio of published work demonstrating strong writing, editing, and range across formats
- Deep SEO expertise: keyword strategy, search intent mapping, and content optimization at scale
- Hands-on experience with CMS platforms (WordPress or similar), marketing automation (HubSpot or Marketo), and analytics tools (GA4)
- Proven ability to manage multiple stakeholders and concurrent deadlines in a fast-moving environment
- Bachelor's degree in English, Journalism, Marketing, Communications, or equivalent practical experience
- Bonus: experience writing about developer tools, cloud infrastructure, or API-first products; familiarity with AI-assisted content workflows; basic HTML/CSS