SEO / SEM Specialist

About The Role

The role owns organic and paid search performance end-to-end: technical SEO, on-page optimization, keyword strategy, and paid search campaigns that drive qualified traffic and pipeline.

You will work closely with content, web engineering, and demand-gen marketers to grow non-branded organic traffic and lower blended acquisition costs, reporting directly on rankings, CTR, and cost-per-lead.

Key Responsibilities

• Own the SEO roadmap: technical audits, crawl budget management, site architecture recommendations, and Core Web Vitals improvements
• Build and manage paid search campaigns in Google Ads and Microsoft Advertising, including bidding strategy, ad copy testing, and negative keyword hygiene
• Conduct keyword and competitive research using Ahrefs, Semrush, and GA4 to identify organic growth opportunities
• Partner with content and web teams to implement on-page optimizations, schema markup, and internal linking at scale
• Run structured experiments on landing pages, ad creative, and SERP features to improve conversion rates
• Build dashboards and monthly reporting on rankings, organic traffic, paid CPA, and pipeline contribution
• Monitor algorithm updates and search landscape changes; adjust strategy proactively
  
  

What We Are Looking For

• 3-6 years of hands-on SEO/SEM experience in B2B or B2C tech environments
• Deep proficiency with Google Search Console, GA4, Ahrefs or Semrush, Google Ads, and tag management (GTM)
• Working knowledge of technical SEO: site crawlers, structured data, JavaScript rendering issues, and page speed optimization
• Track record of managing six-figure paid search budgets with measurable efficiency gains
• Ability to translate analytics into clear recommendations for non-technical stakeholders
• Bachelor's degree in marketing, communications, or related field, or equivalent practical experience
• Bonus: Experience with B2B SaaS demand gen, content-driven SEO programs, or tools like Looker Studio, BigQuery, or Screaming Frog