What are the responsibilities and job description for the Marketing Manager position at Evlo AI?
About The Role
The Marketing Manager owns integrated demand-generation and brand programs for a technology portfolio, translating product positioning into campaigns that increase qualified pipeline, customer engagement, and market visibility.
The role combines strategy with hands-on execution across marketing automation, paid acquisition, SEO, content, email, and social. The team relies on this role to connect campaign performance to funnel metrics and make clear optimization decisions.
Key Responsibilities
The Marketing Manager owns integrated demand-generation and brand programs for a technology portfolio, translating product positioning into campaigns that increase qualified pipeline, customer engagement, and market visibility.
The role combines strategy with hands-on execution across marketing automation, paid acquisition, SEO, content, email, and social. The team relies on this role to connect campaign performance to funnel metrics and make clear optimization decisions.
Key Responsibilities
- Plan and launch integrated campaigns across email, paid search, paid social, organic search, webinars, and content using tools such as HubSpot or Marketo, Google Ads, and LinkedIn Campaign Manager
- Build campaign briefs, messaging, landing pages, nurture journeys, and performance dashboards in partnership with product marketing, sales, content, and design
- Track channel and funnel performance in GA4, CRM, and BI reporting systems; analyze CAC, conversion rates, MQL-to-SQL progression, and pipeline contribution
- Manage the editorial calendar and coordinate the delivery of blog posts, case studies, solution pages, sales enablement assets, and social content
- Run A/B tests on audience segments, creative, calls to action, email sequences, and landing pages to improve acquisition and conversion rates
- Own campaign budgets, agency and freelancer relationships, timelines, and post-campaign reporting for leadership
- Translate customer, competitor, and performance insights into recommendations for positioning, channel mix, and quarterly marketing plans
- 3-6 years of experience in B2B or B2C technology marketing, with measurable impact on demand generation, acquisition, engagement, or revenue
- Hands-on experience with marketing automation and CRM platforms such as HubSpot, Marketo, Salesforce, or comparable systems
- Strong working knowledge of digital channels including SEO, SEM, paid social, email marketing, content marketing, and conversion-rate optimization
- Proficiency with GA4, Google Search Console, spreadsheet-based analysis, and campaign reporting; experience with Tableau, Looker, or similar BI tools is valuable
- Excellent writing, editing, stakeholder-management, and project-management skills across multiple concurrent campaigns
- Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience
- Bonus: Experience marketing SaaS, developer tools, cybersecurity, cloud infrastructure, or data products; familiarity with attribution platforms, ABM programs, SQL, or marketing experimentation frameworks