What are the responsibilities and job description for the Marketing Manager position at Evlo AI?
About The Role
The role owns the demand-generation engine for a developer-focused SaaS platform, translating product positioning into campaigns that reliably fill the pipeline with qualified opportunities.
You will work hands-on across paid, organic, and lifecycle channels — partnering with sales, product marketing, and content to hit quarterly pipeline and MQL targets while building durable brand awareness in a competitive technical category.
Key Responsibilities
The role owns the demand-generation engine for a developer-focused SaaS platform, translating product positioning into campaigns that reliably fill the pipeline with qualified opportunities.
You will work hands-on across paid, organic, and lifecycle channels — partnering with sales, product marketing, and content to hit quarterly pipeline and MQL targets while building durable brand awareness in a competitive technical category.
Key Responsibilities
- Plan and execute integrated campaigns across paid search, paid social, email, and webinars — from brief through launch and post-mortem
- Own and optimize the SEO strategy: technical audits, keyword roadmaps, and content briefs that grow organic traffic and demo requests
- Manage SEM budgets across Google Ads and LinkedIn, iterating on bids, audiences, and creative to improve CAC and pipeline contribution
- Build and maintain lifecycle nurture programs in HubSpot or Marketo, mapping messaging to buyer-stage segments
- Run A/B tests on landing pages, ads, and email to lift conversion rates across the funnel
- Define KPIs and build dashboards in GA4 and the CRM to report performance weekly to marketing and sales leadership
- Manage agency and vendor relationships, including contract scope, deliverables, and performance reviews
- 4-7 years of B2B marketing experience, with at least 2 years owning paid media or demand-gen programs at a SaaS or technology company
- Demonstrated track record of driving pipeline or revenue through multi-channel campaigns, with numbers to back it up
- Hands-on expertise with marketing automation (HubSpot, Marketo, or Pardot) and analytics tools (GA4, Looker, or similar)
- Working knowledge of SEO/SEM fundamentals, including keyword research tools and technical SEO basics
- Strong writing and editing skills; can draft campaign copy and briefs without heavy hand-holding
- Highly organized project manager who can juggle multiple campaigns and stakeholders without dropping details
- Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience. Bonus: experience marketing to developers or technical audiences; familiarity with ABM platforms (6sense, Demandbase); SQL basics for self-serve reporting