What are the responsibilities and job description for the Digital Marketing Specialist position at Evlo AI?
About The Role
The role executes digital marketing programs end-to-end across paid search, paid social, SEO, email, and web, translating product positioning into campaigns that drive qualified traffic and pipeline.
You will own channel performance and reporting, working with content, design, and demand-gen teams to ship campaigns on schedule and continuously improve acquisition metrics like CPC, conversion rate, and CAC.
Key Responsibilities
The role executes digital marketing programs end-to-end across paid search, paid social, SEO, email, and web, translating product positioning into campaigns that drive qualified traffic and pipeline.
You will own channel performance and reporting, working with content, design, and demand-gen teams to ship campaigns on schedule and continuously improve acquisition metrics like CPC, conversion rate, and CAC.
Key Responsibilities
- Build, launch, and optimize paid campaigns across Google Ads, LinkedIn Ads, and Meta Ads, including audience targeting, bidding strategy, and budget pacing
- Own SEO strategy and execution: keyword research, on-page optimization, technical SEO audits, and link-building initiatives to grow organic traffic
- Develop and manage email marketing campaigns in HubSpot or Marketo, including segmentation, automation workflows, and nurture sequences
- Build landing pages and run A/B tests on copy, creative, and CTAs to improve funnel conversion rates
- Track and report on channel performance using GA4 and Looker Studio, presenting KPIs and optimization recommendations to marketing leadership
- Collaborate with content and design teams to produce campaign assets, ad creative, and SEO-optimized web content
- Manage campaign budgets, monitor spend efficiency, and reallocate dollars based on pipeline contribution and CAC
- 3-5 years of digital marketing experience in B2B or B2C tech, with demonstrable impact on traffic, conversion, or pipeline metrics
- Hands-on expertise with Google Ads, Google Analytics 4, and at least one marketing automation platform (HubSpot, Marketo, or similar)
- Working knowledge of SEO best practices, including keyword research tools (Ahrefs, Semrush) and technical SEO fundamentals
- Strong analytical skills; comfortable building dashboards, interpreting funnel data, and making budget decisions from metrics
- Experience running structured A/B tests and iterating on creative and landing-page performance
- Excellent project-management and communication skills across concurrent campaigns and stakeholders
- Bachelor's degree in marketing, communications, or a related field (or equivalent practical experience)
- Bonus: Experience with marketing analytics tools (Mixpanel, Amplitude), Salesforce/CRM campaign tracking, HTML/CSS basics, or HubSpot certification