Senior Director Commercial Strategy

At EFG (ESL FACEIT Group) we create worlds beyond gameplay where players and fans become community. We pride ourselves in having a corporate social responsibility which is that "IT'S NOT GG, UNTIL IT'S GG FOR ALL". We are passionate about the culture we foster that ultimately helps to create and shape the world of esports, gaming tournaments, leagues, events and holistic ecosystems staged for our millions of players, fans and heroes.

The Senior Director of Commercial Strategy & Creative is a key leader responsible for how EFG grows, innovates, and presents itself to the global market. You will oversee two critical functions: the Commercial Strategy unit, which identifies revenue opportunities and business models, and the Commercial Creative team, which transforms those strategies into world-class visual narratives. Your mission is to ensure that every commercial initiative is both strategically sound and creatively exceptional, driving long-term value for EFG and its partners.

Key Responsibilities:

• Commercial Strategy & Revenue Growth
• Strategic Planning: Lead the development of forward-looking commercial plans that drive growth, competitiveness, and long-term value across the esports ecosystem.
• Revenue Innovation: Identify and evaluate new revenue opportunities, market trends, and strategic pathways to strengthen EFG's global position.
• Business Model Optimization: Oversee the development and optimization of commercial strategies and business models that support the global ecosystem.
• Strategic Leadership: Contribute to EFG's commercial roadmap and GTM strategy, identifying market trends and competitor movements to maintain our position as a market leader
• Creative Operations & Team Leadership
• Operational Architecture: Define and optimize the workflows, processes, and resource allocation between the Strategy and Creative teams to ensure seamless delivery of commercial assets.
• Creative Guidance: Provide high-level mentorship and guidance to the Creative B2B team, ensuring their output aligns with broader business objectives and standards.
• Workforce Structuring: Supervise and direct the internal Creative B2B team, ensuring the right mix of talent (designers, copywriters, strategists) is in place to meet global demand.
• Stakeholder Alignment: Partner with leadership to drive the vision of our Commercial Strategy across divisions.
• Business Development
• Strategic Commercial Partnerships: Identify, evaluate & drive strategic partnerships that strengthen the Commercial offering and position of EFG across all revenue streams.
  
  

Requirements:

• Experience: 10 years of experience in commercial strategy, or business development within gaming, sports, entertainment, or digital industries.
• Leadership: Proven track record of managing multidisciplinary teams (strategists, designers, copywriters).
• Strategic Mindset: Exceptional ability to translate complex consumer and business insights into actionable commercial strategies and compelling storytelling narratives.
• Industry Passion: A deep passion for esports and gaming, paired with a sophisticated understanding of its commercial potential and cultural nuances.
• Communication: Elite presentation and stakeholder management skills, with the ability to navigate complex internal environments and engage with C-suite executives.
• Global Mindset: Experience working across global teams and time zones; fluency in English is required (additional languages like German, Spanish, or Arabic are a plus).
  
  

Firmly rooted in our values, EFG is an affirmative action employer that celebrates being an equal opportunity workplace. Our unwavering commitment to fair employment extends to all individuals, regardless of their race, color, ancestry, religion, sex, national origin, age, sexual orientation, disability, citizenship, marital status, gender identity, or Veteran status.