Head of Creative Growth

About Escargot

Escargot started with greeting cards, but cards are the wedge. We’re building a new kind of digital-to-physical social network: one that helps people keep track of the relationships that matter, act on meaningful moments, and turn those moments into physical objects, gifts, cards, memories, and keepsakes.

We believe people are craving more real, tangible, emotionally specific ways to connect. Social media became mostly performance and entertainment. Texting became the default for everything. Meanwhile, the things people actually save — cards, photos, notes, ticket stubs, fridge magnets, the weird little objects that prove a life happened — still carry disproportionate meaning.

That is the space we’re building in: the bridge between digital convenience and physical meaning. We’ve raised $3M, we’re a small team, and people are already framing Escargot cards on their walls. Now we need someone to help make Escargot feel much bigger in the world.

The role

Escargot is hiring a Founding Head of Creative Growth to help make way more people know, see, talk about, and send Escargot.

This is not a traditional social media role. It is not a content calendar role. It is not a “make posts and hope something hits” role.

We’re looking for a hands-on creative operator who can figure out how Escargot grows top of funnel through whatever actually works: organic content, creator collaborations, stunts, events, social experiments, partnerships, community ideas, founder-led storytelling, street-level activations, weird internet formats, and campaigns people want to talk about.

Your job is to make Escargot culturally impossible to ignore — then turn that attention into real curiosity, traffic, sends, and momentum.

You’ll have a huge amount of creative freedom and autonomy. Probably more than you’ve had in any previous job. But autonomy here means ownership: you’ll be expected to figure things out, make things happen, and bring the level of creative ambition the business needs.

The opportunity is bigger than cards. The question is: how do we make thoughtfulness, memory, and showing up for your people feel alive, social, desirable, and worth talking about?

What you’ll do

- Build and drive Escargot’s creative top-of-funnel growth strategy.

- Create organic content across social channels — and decide when content is not the answer.

- Develop recurring formats, franchises, campaigns, and social experiments.

- Figure out how Escargot can grow through stunts, events, collaborations, creators, partnerships, community moments, and other top-of-funnel experiments.

- Turn customer stories, founder insights, product moments, cultural observations, and emotional truths into creative ideas.

- Test ideas quickly, learn from what works, and kill what doesn’t.

- Build relationships with creators, collaborators, freelancers, communities, and potential partners.

- Help decide which channels and formats matter most.

- Think about the path from attention → curiosity → traffic → sends.

- Push the brand into territory that feels exciting, true, and a little scary.

What success looks like

In the first 6 months:

- More people know what Escargot is.

- More people are talking about Escargot organically.

- Organic traffic is growing.

- More people are sending cards.

- We’re taking bigger, smarter creative swings.

- We have repeatable content formats and growth experiments.

- We understand which messages, moments, audiences, and channels create energy.

- Escargot starts to feel like something people are discovering, sharing, and rooting for.

You’re right for this if

- You are a total self-starter.

- You think strategically about business goals, not just content.

- You are extremely hands-on and can make things yourself.

- You have big creative ideas and the grit to make them real.

- You understand internet culture, social behavior, and why people share.

- You can move between humor and sincerity without either feeling forced.

- You’re willing to try things that don’t have an obvious playbook.

- You don’t give up when something is hard to execute.

- You have taste, urgency, and “whatever it takes” energy.

- You’ve built, grown, launched, or driven something before — a channel, campaign, community, event, brand, creator project, or weird internet thing.

You’re probably not right for this if

- You mainly want to manage a content calendar.

- You need someone else to hand you the strategy.

- You think top-of-funnel means posting more often.

- You are uncomfortable with ambiguity.

- You give up when an idea is hard to make happen.

- You care about engagement but not business momentum.

- You want a polished machine instead of helping build one.

What we’re looking for

- Strong creative instincts.

- Strategic thinking.

- Hands-on execution ability.

- Deep fluency in social, creators, culture, and consumer behavior.

- Evidence that you’ve made things happen from scratch.

- Strong writing and taste.

- Comfort with speed, scrappiness, and early-stage chaos.

- Curiosity about why people talk, share, send, click, remember, and act.

Why Escargot

This is the kind of role that can become someone’s life’s work, because the assignment is bigger than making content for a card company.

We are trying to build the modern home for thoughtfulness: a digital-to-physical social network that helps people remember who matters, act on the moments they usually miss, and turn care into something you can hold onto.

- A huge category hiding in plain sight — birthdays, breakups, apologies, inside jokes, grief, gratitude, crushes, family dynamics, friendships, distance, and all the tiny moments when people mean to show up but don’t.

- A rare cultural opening — as more of life becomes automated, optimized, and disposable, physical proof that someone paused and cared is going to matter more, not less.

- A brand with real emotional range — Escargot can be funny, weird, romantic, tender, petty, sincere, nostalgic, and a little unhinged. Most brands don’t get that range. We need someone who can use it.

- A product people already feel — customers are framing cards, saving them, displaying them, and turning them into keepsakes. There is emotional heat here. The job is to turn that heat into cultural momentum.

- A chance to invent the playbook — content is part of it, but so are stunts, events, creator experiments, partnerships, physical-world moments, community ideas, and things we haven’t thought of yet.

- Unusual autonomy — small team, fast decisions, high trust. The right person will not be handed a machine. They will help build one, and what they build will shape what Escargot becomes.

If you want a polished brand with a fixed playbook, this will probably be frustrating. If you want to help define what thoughtfulness looks like for a generation, this could be the fun part of your career.

Compensation

This is a senior, high-ownership role with a competitive salary and meaningful equity.

- Salary range: $150,000 - $250,000, depending on experience.

- Meaningful equity in an early-stage company.

We’re looking for someone who wants real upside, real creative freedom, and the chance to help define what Escargot becomes.