What are the responsibilities and job description for the Marketing Director, New Business position at Equifax?
Overview
Equifax is looking for an experienced Marketing Director to drive the marketing strategy and execution for the Identity and Fraud suite of solutions, focusing on cross-portfolio messaging, channel sales enablement, brand awareness, market positioning and performance analysis. You will be responsible for developing and implementing Go-to-Market plans to procure net new customers, creating content and sales tools, collaborating with cross-functional teams, analyzing market trends, and managing campaigns to support the achievement of revenue growth targets and retention of customers. Ideal candidates possess strong interest in planning and execution, content creation, metrics and measurement.
What You’ll Do
Develop and implement a customer-centric marketing strategy and messaging that positions the entire portfolio effectively in the market.
Oversee the creation of content like case studies, brochures, whitepapers, newsletters, and website copy to educate customers and support sales.
Equip sales teams with the necessary tools, training, and marketing materials to understand and sell the portfolio.
Partner with product management, sales, customer success, and finance teams to ensure alignment between marketing efforts and business goals.
Plan, execute, and optimize multi-touch marketing campaigns across various channels, including digital, social, email, and print.
Conduct market research and analyze competitor strategies, customer needs, and industry trends to identify growth opportunities and refine marketing efforts.
Track and analyze key marketing metrics and KPIs to measure campaign effectiveness, identify bottlenecks, and make data-driven decisions.
Manage and track marketing budgets to ensure activities are within allocated spend and contribute to profitability.
Supervise a team, providing coaching and mentoring to other marketing professionals to generate high performance
All other duties as assigned
What Experience You Need
Minimum of 10 years of experience in a B2B marketing role in a complex business environment, including extensive experience with go-to-market strategy development
Bachelor’s degree in marketing, management or related field
Demonstrated success in marketing planning, product lifecycles, market segmentation, content, communications, traditional and new marketing tactics as well as channel marketing
Excellent communication and interpersonal skills to collaborate across teams, departments and lines of business
Proficiency with marketing tools, CRM systems, and analytics platforms.
Data-driven approach to strategy and campaign optimization.
Ability to manage multiple projects in a fast-paced environment.
Ability to travel up to 25% as needed
What Could Set You Apart
Work experience in a highly matrixed global organization is a plus.
Experience in the technology and/or data industries or working with technology and/or data-related products and services preferred
Ability to conduct market, competitor and customer research to gather insights and assess market opportunities
Ability to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships
Ability to analyze information collected from win/loss interviews and pipeline behavior (conversion rates and velocity) to detect breakdowns in the marketing and sales process
Ability to link product launches to organizational campaign themes and goals
Critical thinking and Project management
Strong capability to define and simply communicate the value proposition of the product for markets and segments
Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
Excellent written and verbal skills with sensitivity to diversity of audiences including internal and external groups of varying sizes
Ability to adjust to new, changing or ambiguous situations (e.g., different management styles, new methods, systems and procedures) and changing priorities within the business and the marketplace
Proficiency with Google suite
