Product Marketing Manager

Location: Southfield, MI – (In-person)
Department: Marketing
Reports To: Director of Marketing

About the Role

We’re looking for a Product Marketing Manager to lead go-to-market efforts across a growing portfolio of products. This is a dynamic role focused on product positioning, market testing, messaging experimentation, and full-scale launch execution.

You’ll collaborate closely with Product, Sales, and Leadership to ensure each product not only reaches the market — but thrives in it.

What You’ll Do

Core Responsibilities:

• Go-To-Market Strategy & Execution: Own GTM plans from scratch — audience segmentation, messaging frameworks, pricing strategy, positioning, launch campaigns, everything.

• Product Launches & Market Testing: Run MVPs, pilots, soft launches, early access programs — test quickly, learn aggressively, pivot smarter.

• A/B Testing & Messaging Experiments: Develop messaging hypotheses, launch campaigns, measure results, and double down on what clicks (and what sells).

• Customer Insights & Competitive Analysis: Build customer feedback loops. Dig into competitor moves. Always be two steps ahead — not chasing, leading.

• Cross-Functional Collaboration: Partner with Sales, Product, Customer Success, and Leadership. Bring marketing’s voice into product decisions early.

• Sales Enablement: Build the decks, sheets, one-pagers, and battle cards that make Sales unstoppable. Train the team on new product pitches.

• Lifecycle Marketing: Help craft the post-sale experience — onboarding, upsells, retention — because launches aren’t a finish line, they’re a starting gun.

• Analytics & Reporting: Measure what matters: pipeline impact, product adoption rates, customer retention, revenue growth per line.

What You Bring

• 5 years of Product Marketing experience, preferably with 2 years in a startup or high-growth environment.

• Proven experience launching multiple products (preferably across different industries or customer types).

• Deep expertise in core Product Marketing skills: positioning, messaging, market research, GTM planning, and sales enablement.

• Sharp instincts backed by cold data: You have a “feel” but you always test and prove.

• Excellent written and verbal communication: Clear, confident, and convincing — whether in a customer email or a boardroom pitch.

• Strong organizational and project management chops: You can juggle launches across several business lines without dropping the ball.

• A Builder's Mindset: Nothing is beneath you. Nothing is impossible. You get your hands dirty and make it happen.

What We Offer

• Competitive salary with performance-based incentives

• Comprehensive benefits: Health, dental, vision, life, and disability insurance

• 401(k) with employer match

• Generous PTO, paid holidays, and personal days

• A high-growth environment with real ownership opportunities

• Access to continuous learning, professional development, and career growth programs

• A fast-moving, collaborative culture where your ideas are heard and your work drives real impact

Why Join EPIC Health?

At EPIC Health, we don't just launch products — we launch possibilities. We’re relentless about redefining healthcare, innovation, and patient care delivery. Join a team where smart risk-taking is encouraged, creative solutions are celebrated, and your work directly impacts lives every single day.

Ready to Build, Launch, and Scale What's Next?

Apply today and join a team that’s redefining what’s possible in healthcare — www.epichs.org.
Background checks are required for this role.