What are the responsibilities and job description for the Automotive Business Development Center (BDC) & Marketing Manager position at Engaged BDC Solutions and Consulting?
Company Description: A fast-growing automotive highline dealership is seeking a results-driven BDC & Marketing Manager to lead customer engagement, lead generation, and conversion strategies for sales.
This role is responsible for managing a high-performing Business Development Center (BDC) team while overseeing marketing initiatives that drive qualified traffic, appointments, and revenue. The ideal candidate understands how to connect marketing performance with real-world sales results.
Role Description
This is a full-time on-site role located in NJ, for an Automotive Business Development Center (BDC) & Marketing Manager. The Manager will oversee BDC operations, lead a team to improve customer engagement, and develop strategies to increase appointments and revenue. Responsibilities include managing daily BDC performance, implementing marketing campaigns, analyzing customer data, collaborating with sales teams, and optimizing digital marketing efforts. The role also involves setting and tracking key performance metrics to align with dealership goals.
Qualifications
- Proven experience in BDC operations, team leadership, and customer relationship management
- Skills in developing and implementing digital marketing and advertising campaigns
- Ability to analyze data, generate reports, and use insights to improve performance
- Strong communication, organizational, and problem-solving skills
- Knowledge of automotive market trends and dealership operations
- Proficiency with CRM platforms, automotive software, and marketing tools
- At lease 3 Automotive BDC and Marketing experience is a must.
- Willingness to work on-site and collaborate with cross-functional teams
What we are looking for
A hands-on leader who leads by example
Someone who understands both marketing and operations, not just one or the other
Highly organized, data-driven, and results-oriented
Ability to thrive in a fast-paced, high-accountability environment