What are the responsibilities and job description for the Paid Search Strategist position at Engage Partners Inc.?
Paid Search Specialist
Hybrid | Hauppauge, NY
Our client, an award-winning full-service digital advertising agency, is seeking a results-driven and analytical Paid Search Specialist with a strong foundation in paid search and SEO to join a collaborative, fast-paced team.
This role is ideal for a professional who thrives in a hands-on environment diving into data, actively managing campaigns, and continuously optimizing performance to drive results.
You’ll play a key role in planning, executing, and refining paid search strategies across platforms like Google and Bing, helping drive qualified traffic and measurable results.
Schedule
Hybrid work environment: Remote Mondays & Fridays, in-office Tuesday–Thursday (9 AM – 5 PM)
What You’ll Do
- Support the setup, execution, and optimization of paid search campaigns
- Manage keywords, bids, and budgets on a daily basis
- Conduct keyword research and competitive analysis
- Develop and test ad copy to improve performance
- Build out new campaigns, ad groups, and keyword strategies
- Monitor and pace ad spend against monthly budgets
- Optimize campaigns through A/B testing, bid adjustments, and targeting strategies
- Partner with team members to deliver performance reports with actionable insights
- Stay current on industry trends, platform updates, and best practices
What You Bring
- Bachelor’s degree or equivalent experience
- 1-2 years of hands-on experience in paid search or digital advertising
- Strong knowledge of paid search best practices and campaign structure
- Proficiency in Google Ads, Google Analytics, and keyword research tools
- Advanced analytical skills with experience in Excel or Google Sheets
- Understanding of conversion tracking, tagging, and attribution models
- Detail-oriented with strong communication skills
- Ability to manage multiple priorities in a fast-paced environment
- Self-starter mindset with the ability to work both independently and collaboratively
If you bring a strong attention to detail and a focus on driving measurable performance, we would like to hear from you.
Salary : $60,000 - $65,000