Director of Service Line Engagement Marketing

We are seeking a strategic, relationship-driven healthcare marketing leader to join our organization in a highly visible Director, Client Engagement role.

This position serves as a key marketing partner to internal stakeholders across the enterprise, helping drive strategic marketing initiatives, service line growth, community engagement, and patient access initiatives across a leading healthcare organization.

The ideal candidate brings a strong background within healthcare, hospital systems, academic medicine, or complex healthcare organizations and thrives in a highly collaborative, matrixed environment where relationship-building, strategic thinking, and execution are equally important.

Key Responsibilities

• Lead and mentor a high-performing marketing team responsible for enterprise and service line initiatives
• Develop and execute integrated marketing strategies aligned with organizational priorities and growth objectives
• Serve as a trusted advisor and primary marketing partner to key internal stakeholders including physician leaders, operations teams, and service line leadership
• Build strong cross-functional relationships and effectively navigate a complex healthcare environment
• Oversee marketing initiatives across service lines, digital health, outreach, specialty programs, and strategic projects
• Monitor campaign performance, patient engagement metrics, and marketing outcomes to ensure measurable impact
• Collaborate closely with Communications, Outreach, Market Development, and leadership teams to ensure alignment across initiatives
• Bring innovative ideas, strategic insights, and market intelligence to support organizational growth and community engagement
• Manage budgets, priorities, timelines, and team performance in a fast-paced environment

Qualifications

• 10 years of progressive marketing experience within healthcare, hospital systems, academic medicine, or related healthcare environments
• 7 years of leadership and people management experience
• Proven experience partnering with senior stakeholders and navigating highly matrixed organizations
• Strong background in strategic marketing, stakeholder engagement, service line marketing, and growth initiatives
• Exceptional communication, presentation, and relationship-building skills
• Ability to balance strategy with hands-on execution and project management
• Experience leading cross-functional teams and driving initiatives from concept through execution
• Bachelor’s degree required; Master’s degree preferred

This is an exciting opportunity for a collaborative, solutions-oriented marketing leader who enjoys building relationships, driving meaningful initiatives, and making a direct impact within a mission-driven healthcare organization.