What are the responsibilities and job description for the Marketing Operations Lead position at Engage Partners Inc.?
Job Summary:
Engage Partners Inc. is looking for a talented Marketing Operations Lead to join our team. As the marketing operations lead, you'll be responsible for developing and implementing data-driven marketing strategies to drive customer acquisition and revenue growth.
Responsibilities:
- Develop and implement marketing automation strategies to streamline marketing processes and improve efficiency.
- Collaborate with cross-functional teams to implement data-driven improvements that increase engagement and conversions.
- Oversee A/B and multivariate testing to refine user experience and boost conversion rates.
- Partner with SEO, branding, paid media, email, and call center teams to ensure a cohesive customer journey.
- Analyze performance data to continuously improve marketing effectiveness.
