What are the responsibilities and job description for the Director of Digital Growth position at Engage Partners Inc.?
Job Overview:
Engage Partners Inc. is looking for a highly motivated Director of Digital Growth to lead the optimization of our ecommerce platform. This role will be responsible for driving revenue growth through website enhancements, conversion rate optimization, and seamless user experiences.
Responsibilities:
- Develop and implement digital marketing strategies to drive customer acquisition and revenue growth.
- Collaborate with cross-functional teams to implement data-driven improvements that increase engagement and conversions.
- Oversee A/B and multivariate testing to refine user experience and boost conversion rates.
- Partner with SEO, branding, paid media, email, and call center teams to ensure a cohesive customer journey.
- Analyze performance data to continuously improve website effectiveness.
