Events Specialist - Experiential Marketing

Senior Specialist – Experiential Marketing

Location: San Francisco, CA 94103

About the Role

We are seeking a highly organized and energetic Senior Specialist – Experiential Marketing to support the planning and execution of impactful live experiences that showcase innovative audio, video, and imaging technologies. This role is ideal for someone who thrives in fast-paced environments, enjoys managing complex event logistics, and is passionate about delivering exceptional guest experiences across both B2B and B2C audiences.

Working closely with cross-functional teams, partners, and event stakeholders, you will play a key role in bringing large-scale activations, trade shows, product launches, executive summits, and demonstration experiences to life.

Key Responsibilities

• Support the planning and execution of experiential marketing programs, including industry trade shows, product launches, executive summits, partner demonstrations, and customer engagement events.
• Manage critical event logistics such as guest communications, hotel accommodations, registration processes, onsite check-in, attendee tracking, and post-event reporting.
• Develop and maintain project management tools including run-of-show schedules, production timelines, checklists, asset trackers, staffing plans, and RSVP systems.
• Coordinate with internal teams, external vendors, agencies, and partners to ensure seamless event execution.
• Provide onsite operational support, including event setup, attendee experience management, troubleshooting, and event teardown.
• Collect, organize, and analyze event data to support reporting and continuous improvement initiatives.
• Research industry trends and recommend innovative ideas to enhance experiential marketing programs and audience engagement.
• Effectively manage multiple priorities while meeting deadlines in a dynamic, high-visibility environment.
• Utilize Microsoft Office applications and quickly learn new event management and collaboration platforms as needed.

Required Qualifications

• 3–5 years of experience in experiential marketing, event management, hospitality, customer service, communications, or a related field.
• Demonstrated experience supporting live events, conferences, trade shows, or corporate activations.
• Strong organizational and project coordination skills with exceptional attention to detail.
• Excellent written and verbal communication abilities.
• Ability to perform effectively under pressure while maintaining a proactive, solution-oriented mindset.
• Strong interpersonal skills with the ability to collaborate across cross-functional teams and external partners.
• Self-motivated, adaptable, and capable of managing multiple projects simultaneously.
• Passion for creating memorable customer and guest experiences.

Technical Skills

• Proficiency with Microsoft Outlook, Word, Excel, PowerPoint, and Teams.
• Experience with or willingness to learn platforms such as:
• Smartsheet
• Airtable
• Miro
• Event registration systems
• Concur
• Survey and data collection tools

Preferred Attributes

• Experience supporting both B2B and B2C marketing events.
• Customer-first mindset with a strong focus on hospitality and attendee experience.
• Creative thinker who stays informed on industry trends and emerging event technologies.
• Team-oriented professional with a collaborative, hands-on approach and willingness to take ownership of responsibilities.

Work Environment

• Hybrid/FlexWork model with regular in-office presence in San Francisco, CA.
• Availability to work occasional evenings and weekends based on event schedules.
• Willingness to travel domestically and internationally up to 25%.