What are the responsibilities and job description for the Sales And Marketing Specialist position at Employment Solutions of New York, Inc.?
We're working with a stable & successful manufacturing company in Conklin, NY to hire a Marketing & Business Development Manager. This is a direct hire position with full benefits!
Salary: $70,000 - $80,000/year
RESPONSIBILITIES
You'll be responsible for all aspects of marketing for a progressive B2B business in the materials processing industry.
- Responsible for the creation, implementation, and successful management of a strategic marketing plan including traditional marketing tools:
- Trade Shows
- Direct Mail Campaign, Marketing Collateral
- Market Research
- New product launch
- Customer acquisition/retention/re-engagement
- Benchmarking; analysis, interpretation and reporting of sales & market data & competitor analysis.
Digital Marketing tools:
- Web presence-search engine optimization, Social Media
- Analytics
- Hiring, Managing and evaluating outside advertising and marketing agencies
- Coordinate effectively with other company departments to achieve corporate objectives.
- Responsible for continuous improvement of all aspects of Marketing.
REQUIREMENTS
- BS Degree or equivalent experience
- Experience working with existing customers to develop relationships and grow their business
- Experience managing and optimizing all Marketing aspects of a progressive B to B environment.
- Strong analytical skills
- Excellent communication, presentational and interpersonal skills
- Strong organizational and time management skills
- Internet Technology skills; Managing and updating websites
- Strong project management skills
- Graphic Design, Search Engine Optimization, Google Search Ads, Video Editing
Salary : $70,000 - $80,000