What are the responsibilities and job description for the Paid Media specialist position at Elitez India?
Job Title: Paid Media Specialist
Location: Queens, NY (Long Island City) – Hybrid (4 Days Onsite)
Experience: 2 - 6 Years
The ideal candidate will have experience managing Paid Search or Paid Social campaigns, with exposure to consumer goods, retail, or e-commerce brands. This role focuses on campaign management, performance optimization, and client collaboration, rather than people management
.
Key Responsibiliti
- esManage and optimize paid advertising campaigns across platforms such as Google Ads or Meta Ads Manag
- erPlan, launch, and optimize digital marketing campaigns across search, social, and display channe
- lsMonitor campaign performance and implement data-driven optimizatio
- nsConduct A/B testing to improve campaign effectiveness and R
- OIAnalyze performance metrics such as CTR, CPA, ROAS, and conversio
- nsPrepare and share campaign performance reports and insigh
- tsCollaborate with internal teams to deliver successful marketing strategi
- esMaintain communication with clients to ensure campaign goals are achiev
- edStay updated on the latest digital marketing tools, trends, and best practic
es
Requireme
- nts2–4 years of hands-on experience managing paid media campai
- gnsExperience with Google Ads and/or Meta Ads Mana
- gerExperience working with consumer goods / retail / e-commerce bra
- ndsAgency experience prefer
- redStrong understanding of digital marketing metrics such as CTR, CPA, ROAS, and conversi
- onsFamiliarity with Google Analytics, Excel, and reporting to
- olsExcellent analytical and communication ski
- llsBachelor’s degree in Marketing, Communications, or a related fi
- eldFluency in Engl