Director Medicaid Plan Marketing

Location: Ohio This role requires associates to be in-office 3 days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance. This approach combines structured office engagement with the autonomy of virtual work, promoting a dynamic and adaptable workplace.

Please note that per our policy on hybrid/virtual work, candidates not within a reasonable commuting distance from the posting location(s) will not be considered for employment, unless an accommodation is granted as required by law.

The Director Medicaid Plan Marketing will be responsible for providing strategic leadership and oversight for Medicaid marketing, member communications, outreach, and marketing compliance.

How Will You Make An Impact

• Lead the Medicaid marketing strategy and maintain oversight of planned activities designed to promote membership and increase awareness of the health plan. ODM requires the MCO to maintain a record of these activities and provide current event schedules when requested.
• Ensure all Medicaid marketing activities, events, communications, and materials comply with ODM requirements and accurately represent the health plan without misleading or confusing eligible individuals.
• Oversee the development, review, submission, approval, and distribution of marketing and member communications, including print, digital, website, scripted verbal communications, direct member communications, and solicitation materials.
• Ensure all new and revised marketing and member communications receive required ODM approval before distribution and that requested revisions are completed within required timelines.
• Lead oversight and compliance of Medicaid marketing representatives, including job requirements, required training, competency standards, applicable Ohio Department of Insurance licensing, and approved marketing practices.
• Ensure marketing representatives understand Medicaid benefits, approved marketing tactics, nondiscrimination requirements, accessibility requirements, the health plan’s materials, and applicable codes of conduct.
• Partner with Compliance, Legal, Communications, Member Services, Community Relations, Growth, Operations, and other internal teams to ensure consistent and compliant Medicaid communications.
• Ensure marketing materials are understandable and accessible, including appropriate translation, interpretation, alternative formats, and auxiliary aids and services for eligible individuals.
• Maintain governance and controls around marketing approvals, documentation, material inventories, event activities, and regulatory submissions.
• Immediately escalate and coordinate response to suspected marketing violations and ensure use of materials is discontinued when directed by ODM.
  
  

Minimum Requirements

• Requires a BA/BS degree and a minimum of 8 years of related experience including prior leadership experience; or any combination of education and experience, which would provide an equivalent background.
  
  

Preferred Skills, Capabilities And Experiences

• Extensive experience leading and developing staff responsible for Medicaid marketing operations, marketing materials and approvals, community/event marketing, member communications, and regulatory compliance preferred.
• Experience coordinating with Medicaid MGE and Medicare Enterprise Marketing to ensure coordinated growth in Medicaid, MyCare and the Medicare plans preferred.
• Strong understanding of Ohio Department of Medicaid (ODM) to ensure marketing strategies, materials, representatives, and activities are in compliance is strongly preferred.
• Must be comfortable effectively communicating the health plan’s programs, services, and value to eligible individuals and members strongly preferred.
  
  

For candidates working in person or virtually in the below location(s), the salary* range for this specific position is $133,680.00 to $200,520.00

Locations: Cleveland, OH & Columbus, OH

In addition to your salary, Elevance Health offers benefits such as a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). The salary offered for this specific position is based on a number of legitimate, non-discriminatory factors set by the Company. The Company is fully committed to ensuring equal pay opportunities for equal work regardless of gender, race, or any other category protected by federal, state, and local pay equity laws.

• The salary range is the range Elevance Health in good faith believes is the range of possible compensation for this role at the time of this posting. This range may be modified in the future and actual compensation may vary from posting based on geographic location, work experience, education and/or skill level. Even within the range, the actual compensation will vary depending on the above factors as well as market/business considerations. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits, paid time off, stock, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.