What are the responsibilities and job description for the Marketing Manager, Sales position at ElDorado National California Inc?
Marketing Manager, Sales
Job Summary:
Responsible for leading the development and execution of strategic marketing initiatives to elevate brand awareness, drive audience engagement, and support revenue generation across all ENC departments. This role oversees digital marketing, communications, public relations, advertising, and market research while ensuring alignment with the company’s mission and business objectives.
Essential Duties:
Job Summary:
Responsible for leading the development and execution of strategic marketing initiatives to elevate brand awareness, drive audience engagement, and support revenue generation across all ENC departments. This role oversees digital marketing, communications, public relations, advertising, and market research while ensuring alignment with the company’s mission and business objectives.
Essential Duties:
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Lead integrated marketing and sales campaigns to drive qualified leads and enhance conversion rates.
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Collaborate with Sales leadership to develop go-to-market plans and optimize customer touchpoints.
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Analyze market trends, customer behavior, and competitive landscape to inform sales enablement tools.
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Oversee content strategy for sales support materials including brochures, email templates, and presentations.
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Manage CRM systems (e.g., Salesforce) and marketing automation platforms to streamline sales funnel.
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Direct marketing analytics and reporting to measure ROI on sales-driven marketing efforts.
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Plan and execute participation in industry events, trade shows, and networking conferences.
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Align brand messaging and marketing efforts to support short- and long-term sales targets.
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Work with the sales team to move demo buses around the territories for customer visits
Required Knowledge, Skills, and Abilities:
- Strong knowledge of B2B marketing and sales collaboration best practices.
- Proficiency with digital marketing tools, CRM platforms, and data analytics.
- Excellent leadership, communication, and organizational skills.
- Ability to manage multiple projects and lead cross-functional initiatives.
- Ability to work onsite and travel periodically
Education and/or Required Licenses:
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field (Master’s preferred).
- Minimum 7–10 years of progressive marketing experience including B2B marketing, direct response and digital.
- Minimum of 3 years in a leadership role.
ElDorado National California Inc. (ENC) is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, genetic information, or any other protected class under applicable federal, state, and local laws. We are committed to fostering a diverse and inclusive workplace where all employees feel valued and respected.
ENC takes affirmative action to employ and advance employment opportunities for minorities, women, protected veterans, and individuals with disabilities. We actively encourage qualified candidates from all backgrounds to apply and join our team.
ENC is also committed to ensuring that individuals with disabilities have equal access to opportunities. If you require a reasonable accommodation to complete the application process, please contact HR Department for assistance.
In accordance with California's wage transparency law (Senate Bill 1162), we are committed to pay equity and transparency. The salary range reflected on the job positing is our good faith estimate of what we expect to pay for this role at the time of posting. While we do not typically hire at the top of the salary range, initial offers are based on the candidate’s qualifications and experience, with opportunities for growth and increases over time.
The hiring range for this position is $125,000.00 to $145,000.00 per year.
ENC takes affirmative action to employ and advance employment opportunities for minorities, women, protected veterans, and individuals with disabilities. We actively encourage qualified candidates from all backgrounds to apply and join our team.
ENC is also committed to ensuring that individuals with disabilities have equal access to opportunities. If you require a reasonable accommodation to complete the application process, please contact HR Department for assistance.
In accordance with California's wage transparency law (Senate Bill 1162), we are committed to pay equity and transparency. The salary range reflected on the job positing is our good faith estimate of what we expect to pay for this role at the time of posting. While we do not typically hire at the top of the salary range, initial offers are based on the candidate’s qualifications and experience, with opportunities for growth and increases over time.
The hiring range for this position is $125,000.00 to $145,000.00 per year.
Salary : $125,000 - $145,000