What are the responsibilities and job description for the Programmatic Campaign Manager position at ektello?
Programmatic Campaign Manager
Job description
- To be successful in this role, the candidate should have hands-on keyboard experience managing programmatic campaigns across major Demand-Side Platforms (DSPs), including The Trade Desk (TTD), DV360, and Amazon DSP
- They must have strong analytical skills, a good understanding of measurement and optimization techniques, and the ability to translate data into actionable insights
- 4 years of directly related experience in programmatic advertising
- Solid understanding of the programmatic landscape, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); data providers; and audience targeting methodologies
- Proven track record of executing successful programmatic campaigns across CTV, DOOH, Audio, Display and more
- Strong analytical skills and experience in data analysis, reporting, and optimization of programmatic campaigns
- Good understanding of programmatic measurement and attribution methodologies
- Experience collaborating with cross-functional teams
- Strong communication and presentation skills
- Ability to build and maintain strong relationships with programmatic partners
- Proactive and results-oriented approach, with a passion for innovation and continuous improvement
- Exceptional Excel skills (Pivot Tables, VLOOKUPs, etc.)
- Proactive campaign monitoring, optimization, and performance-based reporting
- Experience with audience targeting, contextual strategies, and inventory curation