What are the responsibilities and job description for the Sales Development Representative - Dallas position at Eftsure?
Company Overview
At Eftsure, we’re on a mission to stop payment fraud in its tracks - so businesses never pay the wrong people. Our SaaS fraud-tech platform delivers real-time vendor verification and payment protection, giving finance leaders peace of mind and one less thing to lose sleep over.
Headquartered in Australia, we’ve spent years building deep trust with the business community and over the past year, we’ve brought that momentum to the U.S., where we’re scaling fast and gaining serious traction. Our vision is bold: to become the global security standard for B2B payments through continuous innovation and international expansion.
Right now, we’re in rocket-ship mode. We have a high-performing team of nearly 20 SDRs and plan to hire another 10 before year-end. That means real opportunity to make an impact, shape how we grow across the U.S., and be part of something genuinely exciting from the ground up.
If you want pace, purpose, and the chance to build your career while helping companies protect what matters most, we want to meet you!
Role Summary:
As an SDR (Sales Development Representative) at Eftsure, you are the front line of our sales engine - creating qualified meetings and pipeline, driving meaningful conversations, and shaping the first impression that prospects have of our brand. This is a high-impact role for someone hungry to learn, grow, and help accelerate our revenue.
As a valued member of the Eftsure team you will be responsible for:
- Proactively identify, research, and engage new prospects through a multi-channel outbound motion (phone, email, LinkedIn, events).
- Cold calling decision makers via phone
- Create high-quality opportunities by understanding prospect pain points, priorities, and buying triggers.
- Qualify inbound leads with speed and precision, ensuring they match our ICP and segmentation model.
- Build targeted prospect lists, personalise outreach, and run structured sequences to maximise reply and connect rates.
- Deliver best-in-class messaging that communicates our value proposition clearly and confidently.
- Book qualified sales meetings that include the right attendees from both sides (increasing show rate and deal velocity).
- Partner closely with AE team to understand account strategies, provide insights, and improve conversion from meeting → pipeline → closed revenue.
- Maintain accurate records in CRM and follow all processes for cadences, data hygiene, and opportunity creation.
- Track activity, conversion metrics, and pipeline progression to identify opportunities for improvement.
- Contribute to team culture by showing up, sharing learnings, celebrating wins, and supporting peers.
- Adhere to the Eftsure Company Values.
Key Results Areas:
- Qualified meetings held with prospects
- High show rates, high qualification quality, and strong pipeline impact.
- Active participation in training, coaching, and continuous development.
- High energy, professionalism, resilience, and a growth mindset.
- A positive, team-first attitude with a passion for helping solve real customer problems.
Experience & Qualifications:
- Experience in another SDR or BDR role is not required but recommended
- Experience at a growth stage B2B SaaS company
- Experience selling to finance leaders or working in the financial and/or payments control environment
- You are familiar with CRM usage (HubSpot or Salesforce)
Skills
- Strong written and verbal communication
- Confident cold calling skills
- CRM proficiency (Salesforce or HubSpot)
- Ability to qualify leads using frameworks (BANT, MEDDIC, CHAMP, CAA, etc.)
- Research and account mapping skills
- Understanding of basic sales terminology and pipeline stages
- Strong organisational and time management skills
- Comfortable working to targets and managing a structured daily cadence
High Performance Traits (when the best SDR’s have):
- Self-motivation and hunger to win
- High energy and positive presence on calls
- Ownership mindset - doesn’t wait to be told what to do
- Competitive spirit balanced with strong team-first behaviour
- Attention to detail, especially in data hygiene and meeting handovers
- Creativity in outreach (videos, voice notes, unique messaging)
- Passion for helping customers and solving real problems
- Strong work ethic - consistent, reliable, and accountable
- Growth mindset - genuinely wants to develop into AE, CS, or leadership roles
Why join now?
- Be part of an early U.S. team with strong backing from a global business
- Sell a proven product that’s already protecting thousands of businesses
- Learn from experienced leaders and get direct exposure to strategic business decisions
- Join a culture that values ownership, impact, and personal growth
Some of the perks:
- Health Benefits
- 401 (K)
- Floating Cultural Holidays
- Flexible Working Arrangements
- Additional days off including Birthday Leave and a day to support a Charity of your choice
We’re moving fast and we’re just getting started. If you’re ready to play a key role in our U.S. growth story, we’d love to meet you.