Social Media Marketing Manager

Our client, the U.S.’s largest commercial real estate services firm, is seeking a Senior Social Media Manager in New York City to support enterprise social media strategy, executive thought leadership, paid social campaigns, and global content governance. This highly visible role partners closely with C-suite executives, corporate communications, marketing teams, and platform partners to drive engagement, strengthen brand presence, and ensure consistent editorial excellence across social channels.

This opportunity is ideal for an experienced social media professional with expertise in executive communications, enterprise-level social strategy, paid social advertising, analytics, and stakeholder management. Schedule is hybrid (onsite 3 days) Monday-Friday, 8:30am-5:30pm with some expectancy of leniency due to global stakeholders.

Job Description

Social Media Management & Community Engagement

• Co-manage enterprise social media channels across LinkedIn, Facebook, Instagram, X, Threads, and YouTube
• Monitor social conversations, respond to inquiries, and identify content requiring escalation
• Maintain social governance standards and ensure brand consistency across all channels
• Monitor and maintain visibility into social account activity across the broader enterprise

Executive Communications & Thought Leadership

• Develop, write, and manage LinkedIn content for senior executives and C-suite leaders
• Partner directly with executive stakeholders and support teams to develop thought leadership strategies
• Review executive content requests and provide recommendations on messaging, timing, and audience engagement
• Manage executive approval workflows and publishing schedules

Content Strategy & Editorial Oversight

• Manage and maintain the enterprise editorial calendar
• Review, approve, and prioritize content submissions from internal stakeholders
• Source content from business partners and ensure publishing deadlines are met
• Develop organic social content supporting corporate initiatives, campaigns, and thought leadership programs
• Lead monthly content planning sessions and coordinate with multiple business lines

Paid Social Media Strategy

• Build, launch, manage, and optimize paid social campaigns across LinkedIn, Meta, and YouTube
• Monitor campaign performance and adjust targeting, messaging, and budget allocations as needed
• Manage campaign tracking and reporting processes
• Collaborate with internal stakeholders to align paid social efforts with business objectives

Analytics & Reporting

• Analyze organic and paid social media performance across platforms
• Develop executive-level reporting and performance dashboards
• Present monthly performance results and strategic recommendations to stakeholders
• Translate engagement and campaign data into actionable content and audience strategies

Training & Stakeholder Engagement

• Deliver social media education and training sessions for internal teams and business leaders
• Present social media best practices and platform updates to stakeholders
• Partner with platform representatives and vendors to stay current on industry trends and product enhancements
• Support employee advocacy initiatives and adoption strategies across the organization

Must-Have Qualifications

• 5 years of experience in social media marketing, digital marketing, corporate communications, or content strategy
• Experience managing enterprise-level social media programs and brand channels
• Proven experience supporting executive thought leadership and C-suite communications
• Strong stakeholder management skills with the ability to influence senior leaders
• Experience managing paid social campaigns across LinkedIn, Meta, and YouTube
• Strong content writing, editing, and editorial planning experience
• Experience creating executive-level reports and performance presentations
• Ability to manage multiple projects and competing priorities simultaneously

Technical Skills

• Sprinklr (community management, publishing, reporting, and social listening)
• LinkedIn Analytics
• LinkedIn Campaign Manager
• Meta Ads Manager
• Video editing tools such as Videospan
• Microsoft Office Suite

Preferred Qualifications

• Experience supporting a global B2B brand
• Background in executive communications or corporate marketing
• Experience developing social media governance frameworks
• Experience managing crisis communications or social media escalations
• Experience leading employee advocacy programs