Senior Social Strategist

ESC has an exciting opportunity for a Senior Social Strategist to join our premier client’s XCM (Cross-Channel Marketing) organization, supporting some of the company’s most visible brand campaigns. This role will focus on developing, executing, and optimizing breakthrough social-first creative constructs that scale across priority brand initiatives. The ideal candidate will have deep expertise in social media strategy, platform best practices, creator ecosystems, cultural trends, and GenAI-enabled content creation. They will be customer-obsessed, data-driven, and energized by the fast pace of a global brand environment. This role starts as a 6-month contract opportunity working in New York, NY.

This individual will bring a strong understanding of paid marketing and social media ecosystems and will be adept at optimizing creative for brand preference metrics from a paid marketing perspective. They must be highly confident working cross-functionally with creative, media, analytics, and other operational teams to drive alignment, scale campaigns, and deliver measurable results.

This role operates within a high-impact, cross-functional team and will partner closely with internal partners and external stakeholders to deliver innovative, bar-raising social campaigns across Instagram, TikTok, Snap, and YouTube Shorts.

Key Responsibilities:

• Own strategy and content production oversight for brand social campaigns across Meta, TikTok, Snap, and YouTube Shorts.

• Develop platform-specific creative briefs rooted in social insights to inspire breakthrough ideas from creative teams.

• Project manage end-to-end social content production, supporting stakeholder alignment and cross-functional workflows.

• Lead social marketing metrics, KPIs, and reporting, tracking and communicating results to leadership and partner teams.

• Support business and contract negotiations from a strategic and operational perspective.

• Collaborate across North American Stores, Organic Social, Creator Marketing, PR, Creative, Media, and Analytics to scale integrated brand campaigns.

• Research and identify innovative opportunities across emerging platforms, formats, and production models to improve efficiency and audience reach.

• Stay continuously informed on platform, audience, and cultural trends, infusing the brand’s social presence with new ideas and forward-thinking concepts.

• Optimize social creative and paid marketing assets to drive brand preference and performance outcomes.

• Guide cross-functional decision-making, ensuring strategic alignment across teams involved in campaign production and execution.

Qualifications:

• BA or BS in a relevant discipline.

• 7–10 years of experience in social media or digital marketing.

• Advanced knowledge of social media platforms, trends, best practices, and social listening/measurement tools.

• Strong communication and collaboration skills, with experience working across diverse stakeholder groups.

• Excellent analytical skills with experience interpreting social metrics and optimizing campaigns.

• Skilled writer with strong project management abilities and a strong eye for creative.

• Experience using data and metrics to drive improvements.

• Experience defining marketing strategy and executing at scale.

• Experience driving direction and alignment with cross-functional teams.

• Flexible, responsive, proactive, and equipped with a can-do attitude.

• Proven ability to optimize creative performance within paid social environments.

• Confidence and clarity in working with teams across creative, media, and analytics functions.

Preferred Attributes:

• Deep passion for engaging diverse and culture-driving audiences, particularly Gen Z.

• Highly detail-oriented with a data-driven mindset.

• Ability to work autonomously, make smart decisions, and manage multiple priorities.

• Comfort experimenting with new technologies and sharing learnings with team members.

• Strong organizational and relationship management skills.