Director of Marketing

Director of Marketing

📍 Boston Metro | 🕒 Full-Time, Hybrid

THE ROLE

This is a strategist role with daily execution. The Director of Marketing at Dumpling Daughter is responsible for defining how the brand shows up in the world across every channel, every campaign, and every consumer moment, and for building the plan, partnerships, and team to bring that vision to life.

One-part strategist, one-part executor, one-part project manager, you will work with the senior leadership team, pressure-test ideas, build a point of view, and then drive flawless execution through agencies and internal partners. You should be as comfortable developing a comms framework as you are reviewing a creative brief or developing a promotion plan at Whole Foods.

This role owns marketing strategy, brand stewardship, campaign leadership, and performance marketing, with execution supported by a lean team and agency group.

WHAT YOU'LL OWN

1. Brand Strategy & Stewardship

• Own Dumpling Daughter's brand positioning and ensure it comes to life consistently in tone, visuals, and experience across every touchpoint

• Translate brand strategy into marketing objectives, campaign platforms, and go-to-market plans

• Develop and maintain the creative brief standard, ensuring every agency, creator, and partner works from a clear, strategically grounded brief

• Partner closely with Founder to evolve the brand narrative as the business scales across channels

2. Integrated Campaign Leadership

• Own the annual and quarterly marketing calendar, defining high-impact moments across tentpole campaigns, product launches, seasonal windows, and cultural opportunities

• Lead cross-functional campaign planning across e-commerce, retail, content, social, PR, and in-store to ensure full alignment and flawless execution

• Build and direct large-scale brand-building campaigns, particularly beyond shopper marketing, with a strong bias toward consumer emotion and cultural relevance

• Manage day-to-day agency relationships: creative, paid media, influencer, PR, holding partners accountable to the brief, the timeline, and the business outcome

3. Paid Media & Performance

• Set the overarching paid media strategy and define KPIs across social, search, influencer, and retail media networks

• Oversee performance frameworks that track and optimize both brand and acquisition metrics: including ROAS, CAC, engagement, and retail velocity

• Own the marketing budget with ROI focus, making trade-offs, reallocating based on performance, and ensuring every dollar is working

4. Retail & Shopper Marketing

• Develop and execute in-store shopper marketing programs with key retail partners, including Wegman’s, Costco, Harris Teeter and other priority accounts

• Partner with the sales team to drive sell-through and bring new product launches to life at shelf

• Understand the in-store consumer journey and use it to inform both shopper programming and broader campaign sequencing

5. Consumer Insight & Innovation

• Lead marketing's role in consumer insight development: synthesizing data, trends, and qualitative input to identify whitespace and validate opportunity

• Bring insight to the product and sales teams in a way that sharpens innovation prioritization and go-to-market positioning

• Build a test-and-learn culture across marketing activities, using performance data to refine both strategy and execution over time

6. Team & Cross-Functional Leadership

• Build and lead the marketing team and partner ecosystem as the business scales

• Collaborate closely with Nadia, sales, ops, and finance to align marketing with business objectives and key moments

• Represent Dumpling Daughter externally in meetings with press, retail partners, investors, and agency leadership

SUCCESS LOOKS LIKE

• The brand has a clear, consistent point of view across every channel including digital, in-store, social, and earned

• Tentpole campaigns land on time, on brief, and at a high creative standard and with measurable business impact

• Retail sell-through is supported by shopper marketing

• Agency and partner relationships are consistent, well-directed, and accountable to outcomes

• The marketing budget is managed with discipline and performance is improving quarter over quarter

• The SLT has a strategic thought partner, not just an executor

How to Apply: Send your resume and a cover letter to careers@dumplingdaughter.com