Director of Marketing

Menu Strategy & Planning

· Collaborate with Culinary and Strategy teams to oversee menu development from concept through execution and distribution.

· Ensure alignment between menu strategy and loyalty program functionality.

E-Commerce Marketing

· Lead marketing initiatives focused on customer acquisition and retention for e-commerce channels.

· Define target customer segments and develop strategies to increase frequency and lifetime value.

· Own CRM initiatives, including email marketing, testing strategies, and campaign optimization.

· Manage and report on key growth and engagement metrics.

· Continuously assess program effectiveness and implement improvements based on insights.

Sales Generation & Market Campaigns

· Develop and execute integrated marketing campaigns to promote food, beverage, and event offerings.

· Partner with the Director of International Event Sales to drive revenue through targeted sales initiatives.

· Create and implement sales plans, set performance targets, and monitor results.

· Develop strategies to attract corporate clients, event planners, and high-value customers.

Staff Management

· Manage and develop marketing team members, including a Marketing Coordinator and/or Manager.

· Oversee execution of marketing support functions such as menu production, digital updates, content calendars, and print materials

Skills & Competencies

· Strong leadership and relationship management skills across internal teams and external partners.

· Ability to manage multiple projects with varying complexities and deadlines.

· Excellent analytical, research, and writing skills.

· Strategic thinker with strong planning capabilities.

· Highly organized, detail-oriented, and self-motivated.

· Proven ability to manage staff, vendors, and agency partners effectively.

Minimum Education & Experience

· Bachelor’s degree in marketing, Business Administration, or related field required.

· 3–5 years of experience in marketing strategy or a related field.

· Proficiency in Microsoft Excel, PowerPoint, Adobe Creative Suite, social media platforms, email marketing tools, and Google Analytics.

Work Environment

· Primarily remote work with time spent in the Support Center as needed.

· Occasional travel to restaurant locations and Innovation Center.

Salary : $120,000 - $135,000