What are the responsibilities and job description for the Google Analytics/Google Tag Manager - 619 position at DSM-H Consulting?
Typical task breakdown:
- Educating developers on the importance of quality Google Analytics data collection and providing best practice guidance for technical aspects of implementation
- Providing instruction on campaign tagging, 3p Tagging and additional Google Analytics Integration implementations
- Providing guidance to data analysts teams and acting as SME for production of Google Analytics dashboards and analyses
- Performing ad-hoc analysis for business partners and reporting
- Contributing to a team environment, assisting with documentation, on-going education, and other impactful opportunities to contribute to the overall team success and knowledge growth related to Google Marketing Platform, specifically Google Analytics
- Being an advocate for education, always growing in your knowledge of the world of digital analytics.
Interaction with team:
- Team consists of US and India teammates and development teams.
- Working with Product mgmt. team
Work environment:
2 days currently in office but this will increase over time.
Education & Experience Required:
- Position requires a bachelor’s degree in computer science, analytics, statistics, marketing, or other related field
- 10 years experience in this capacity
- 3 years’ experience implementing Google Analytics via Google Tag Manager
Required Technical Skills
(Required)
- 3 years’ experience implementing Google Analytics via Google Tag Manager
- Large scale GA4 migration experience
- Strong technical skills; working knowledge of JavaScript, HTML, CSS, browser functionality, and other common web technologies
- Experience with GA4 property creation, eCommerce events, DOM scraping, data layers, form tracking, search console integration, enhanced measurement, and custom dimensions
- Experience building Google Analytics implementation documentation with a scalability focus