What are the responsibilities and job description for the Digital Brand Manager position at DSJ Global?
Job Overview:
We're seeking a creative and detail-oriented Digital Brand Manager to lead the development, optimization, and distribution of engaging content across multiple digital platforms. This role is pivotal in shaping brand presence, enhancing user experience, and driving visibility across owned websites, retail partner sites, and digital media channels.
What You'll Do:
Website Content Management:
- Oversee updates to the brand's website, including homepage refreshes, product detail pages, and landing pages.
- Maintain and optimize recipe or lifestyle content in collaboration with internal teams and SEO partners.
Retail & Ecommerce Content:
- Build and manage enhanced content for major online retailers and brand storefronts.
- Ensure brand consistency across 20 retail partners and manage ratings/reviews syndication.
Optimization & Monitoring:
- Conduct digital audits to maintain accuracy and compliance with brand standards.
- Partner with SEO and web development teams to implement enhancements and improve organic search performance.
- Manage video content uploads and optimizations on brand-owned channels.
Content Development:
- Coordinate photoshoots and collaborate with creative agencies for digital assets.
- Maintain a content calendar aligned with brand objectives, seasonal campaigns, and promotional initiatives.
Qualifications:
- 3-5 years in digital content management or brand marketing.
- Experience with content strategy and ecommerce best practices.
- Familiarity with tools like Salesforce Commerce Cloud, Salsify, Syndigo, Amazon Vendor Central, and YouTube Studio.
- Strong organizational skills, creativity, and ability to manage multiple projects in a fast-paced environment.
Work Environment:
- Office-based Monday-Thursday, remote flexibility on Fridays.
- Standard office conditions with extended computer use.
What We Offer:
- Comprehensive health benefits (medical, dental, vision)
- Paid time off and volunteer days
- 401(k) with company match
- Parental leave and wellness programs
- Free meals at the office
Salary : $85,000