Branded Social Creator

Job Title

Job Description

Title: Branded Social Creator

About The Position | Major goals and objectives and location requirements

The Branded Social Creator is a hands-on content maker responsible for supporting the development, capture, and editing of branded social content built for native platform distribution. This role focuses on execution: helping turn ideas into strong platform-appropriate content that is visually sharp, culturally aware, and aligned with advertiser goals.

Working under the direction of the Senior Social Creator and in close partnership with the Executive Producer of Social, Creative, and Production, this person will help bring branded social concepts to life across TikTok, Instagram, YouTube Shorts, and other emerging platforms. They should be comfortable creating in fast-moving environments and translating creative direction into content that feels native to the feed.

This role is ideal for someone with strong maker instincts, good taste, and solid platform fluency who is ready to grow under senior creative leadership while contributing meaningfully to a high-volume area of the business.

Hybrid 3x a week- New York

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team: | The Team and/or Brand.

Studio at People Inc. is the creative engine behind branded content for some of the world's most recognizable advertisers. We work across social, video, digital, print, and experiential formats, building ideas that combine editorial credibility, creative rigor, and platform fluency.

Within that ecosystem, the Social team helps shape branded content that feels native to platform while staying true to the standards and voice of our brands. As demand for custom branded social content continues to grow, this role supports the team's ability to execute at speed without compromising quality.

About The Positions Contributions:

Weight % Accountabilities, Actions, and Expected Measurable Results

Creative Execution - 70%

• Capture and edit social-first branded video and photo content for TikTok, Instagram, YouTube Shorts, and related platforms

• Execute against creative direction from the Senior Social Creator and broader Social team

• Support the creation of story beats, shot lists, rough concepts, and lightweight creative materials for branded social content

• Help package deliverables to platform specs and best practices to ensure quality and consistency

• Assist with on-set or in-field content capture, including behind-the-scenes and lo-fi social assets, as needed

• Create content that feels native to platform while aligning to brand and advertiser expectations

Platform Fluency & Trend Application - 15 %

• Stay current on evolving platform formats, editing styles, creator behaviors, and social trends

• Apply relevant trends and platform behaviors into branded executions where appropriate

• Contribute ideas that improve how content lands in-feed without overcomplicating the creative

Cross-Functional Collaboration - 15 %

• Partner with the Senior Social Creator, Executive Producer of Social, Creative, Production, and editorial partners to support branded executions

• Collaborate with internal and external creators, talent, or production teams as needed

• Help ensure branded content is delivered in a way that is clear, organized, on-brand, and ready for publishing workflows

The Role's Minimum Qualifications and Job Requirements

Education:

• Bachelor's degree in Marketing, Advertising, related field, or equivalent training and/or experience.
  

Experience:

• 2-4 years of experience creating social-first content for brands, publishers, creators, or personal platforms with a strong point of view

• Hands-on experience in photography, video capture, editing, and basic graphic creation

• Strong video and photo capture and editing skills across TikTok, Reels, Shorts, and similar short-form formats

• Comfort working across lo-fi, quick-turn content as well as more polished edits depending on the ask

• Familiarity with CapCut, Canva, Adobe Creative Suite, and similar editing tools

• Experience supporting branded content, custom social executions, or advertiser-informed storytelling is a plus

Specific Knowledge, Skills, Certifications and Abilities:

• Strong understanding of social platforms, content formats, and what makes work feel native to feed

• Good eye for composition, pacing, framing, and platform-specific storytelling

• Strong awareness of trends, creator behaviors, and evolving visual language across social platforms

• Genuine interest in internet culture, lifestyle content, and emerging creative formats

• Collaborative mindset with the ability to take direction, respond to feedback, and work closely with cross-functional teams

• Organized and detail-oriented, with the ability to manage multiple projects and deadlines in a fast-moving environment

• Interest in lifestyle, food, travel, auto, or culture-driven categories is a plus

• Strong communication skills and comfort contributing ideas in team settings

% Travel Required (Approximate): 10%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing hr@people.inc.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.In addition,People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.