What are the responsibilities and job description for the Digital Marketing Specialist position at DocuSign?
Company Overview
Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What You'll Do
We are looking for a strategic and execution-oriented Senior Manager, Lifecycle Marketing to drive incremental revenue growth and customer retention across our key business segments. In this role, you will be the architect of the journey for our managed accounts, designing omnichannel programs that guide users between self-service efficiency and high-touch sales engagement.
You won't just send newsletters; you will lead the charge in Agentic AI marketing, deploying intelligent, autonomous email workflows triggered by product usage, renewals, and winback signals. By leveraging predictive models and a sophisticated experimentation mindset, you will bridge the gap between Marketing and Sales, ensuring every customer receives the right message at the right time to drive expansion.
This position is an individual contributor role reporting to the Director, Lifecycle Marketing.
Responsibility
- Own the strategy and execution of expansion programs across email and in product for existing customers, focusing on maximizing lifetime value and driving net new contract growth
Deploy "Agentic" AI email workflows (triggered by real-time usage data, mid-term milestones, and renewal windows) that autonomously move customers through the sales funnel
Use email as the engine for routing high-propensity leads to the Sales team
Define the email touchpoints that qualify leads and collaborate on incentive experiments to boost conversion
Partner with Data Science to operationalize propensity models, using them to intelligently route customers to either automated self-service paths or Sales-assisted interactions
Drive the adoption of existing self-service tools (automated renewals, license management) and lead the go-to-market strategy for new product feature launches
Protect gross retention rates by building proactive "save" journeys for both administrators and end-users to ensure long-term account health
Act as the connective tissue between segment-specific marketing and the broader growth squads to ensure a unified customer experience
Lead a rigorous email testing roadmap—including A/B testing copy, design, timing, and holdout groups—to prove incremental revenue impact
Job Designation
Hybrid:
Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.
What You Bring
Basic
8 years of experience in lifecycle marketing, with a heavy emphasis on email marketing at a fast-growth B2B SaaS company
Experience with enterprise-grade Marketing Automation Platforms (MAP) to build multi-stage, branching logic journeys.
Experience using generative AI and predictive analytics to automate copy generation and personalize email content at scale
Proven track record of partnering with Sales and Success teams to build lead routing and handoff triggers via email
Ability to dive into email performance metrics and behavioral data to segment audiences and forecast revenue impact
Ability to craft compelling, action-oriented email copy that aligns with brand voice while driving high conversion rates
Bachelor’s degree in Marketing, Business, or a related field
Preferred
Experience with marketing personalization and experimentation, with the ability to learn new technologies, products, or systems quickly
Experience working in a Product-Led Growth model and an understanding of B2B SaaS
Ability to think strategically about how AI can transform marketing processes—driving programs from inception to execution to analysis with an AI-first mindset
Passion for staying ahead of AI trends and a track record of piloting new technologies to drive competitive advantage
Comfort working with data using SQL to pull, analyze, and interpret marketing and product performance insights
Wage Transparency
Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.
Based on applicable legislation, the below details pay ranges in the following locations:
California: $126,900.00 - $197,800.00 base salary
Illinois, Colorado, Massachusetts and Minnesota: $120,800.00 - $166,100.00 base salary
Washington, Maryland, New Jersey and New York (including NYC metro area): $120,800.00 - $174,525.00 base salary
This role is also eligible for the following:
- Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
- Stock: This role is eligible to receive Restricted Stock Units (RSUs).
Global benefits
- Paid Time Off: earned time off, as well as paid company holidays based on region
- Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
- Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
- Retirement Plans: select retirement and pension programs with potential for employer contributions
- Learning and Development: options for coaching, online courses and education reimbursements
- Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
Work Authorization Notice:
Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.Life At Docusign
Working here
We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.
Accommodation
If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.
Our global benefits
Paid time off
Paid parental leave
Full health benefits
Retirement plans
Learning & development
Compassionate care leave
Salary : $120,800 - $166,100