What are the responsibilities and job description for the Product Manager — Murray (Residential) position at DNA?
Product Manager — Murray (Residential)
Location: Charlotte, North Carolina | On-site, Full Time
The Opportunity
Murray is our flagship residential outdoor power equipment brand, and Home Depot is its exclusive shelf. We run our brands the way a business owner would — this role carries full accountability for Murray's roadmap, financial performance, and go-to-market. You'll own the full portfolio, not just what's new: the products already on shelf, the ones in development, and the ones that need to be repositioned, re-costed, or retired.
You'll work hand in hand with our Home Depot and ecommerce sales teams, our marketing team on positioning and launch, and our China-based engineering team on what gets built. Murray is also a licensed brand, so you'll be the steward of that relationship — keeping the licensor aligned on roadmap, brand standards, and approvals as part of running the business. This is a hands-on, run-the-business role, not a research-and-recommend one.
What You'll Own
- Financial performance of the Murray line — pricing, margin, profitability, and inventory, with regular reporting out to the business
- Portfolio Lifecycle Management: not just new product development, but the ongoing health of the existing line — knowing what to invest in, reposition, re-cost, or sunset
- The Home Depot relationship: line review pitches, assortment and planogram strategy, and merchant negotiations
- A close working partnership with our Home Depot sales and e-commerce account team — you're in the account strategy conversations, not just handed the outcome
- Commercialization: working with Marketing to build the story and positioning behind new and existing products, and supporting launch
- A roadmap that reflects both company goals and what you're hearing from customers and the market, translated into clear priorities for our engineering team
- Cost and margin tradeoffs — identifying opportunities for margin improvement through quality upgrades, cost savings, and pricing
- Input into Murray's multi-year strategy, including where the brand should expand next
What You Bring
- 5 years in product management consumer durables or hardlines, with direct Home Depot (or comparable big-box) experience.
- A track record of pitching and winning in live line reviews — you've sat on the manufacturing side of the table and can speak to what you won, what you lost, and why
- Experience owning the financial performance of a product line — margin, pricing, and inventory — not just presenting numbers someone else built
- A close, trusted working relationship with sales teams in big-box and ecommerce channels
- Comfort partnering with marketing on commercialization and product storytelling
- Demonstrated ability to manage a full portfolio — new development and existing SKUs — at the same time, without either one losing your attention
Travel
Approximately 10–15%, including Home Depot line reviews, merchant meetings, trade shows, and engineering builds in Asia.