What are the responsibilities and job description for the Director / Senior Marketing Manager position at Direct Sales Recruiting, LLC?
Director / Senior Marketing Manager
Our client is a leading manufacturer of outdoor construction equipment that services the architectural, building and construction, private and public sectors. They are seeking to hire a Senior Marketing Manager /Director responsible for enhancing market penetration and driving revenue growth through strategic marketing initiatives. Ensure that all marketing activities are aligned with the organization’s strategic goals while effectively supporting any partnerships.
This role reports to the office.
Responsibilities:
- Create and execute marketing strategies; ensure alignment with the organization’s initiatives
- Track digital marketing performance and data/metrics
- Identify potential partnerships and assess ability for market reach expansion
- Build and maintain client relationships
- Develop marketing plans and create marketing budgets
- Market research and analysis; identify market trends, stay informed of competitors and track activities
- Measure the effectiveness of marketing campaigns by analyzing performance metrics
- Customize marketing campaigns to meet the needs of specific clients
- Ensure consistency in brand messaging
- Create go-to-market strategies to successfully launch new products/services
- Measure and improve marketing; define and track KPIs, monitor and analyze results
- Ensure efficient use of marketing resources for optimal ROI
Requirements:
- Bachelor’s Degree in Marketing or related degree
- Min. 5 years of B2B Marketing management experience
- Digital marketing and traditional marketing strategy experience
- Experience working within an organization of $100M
- Experience in building materials, architecture, construction, sports or recreation industries a plus
- Experience developing and implementing effective brand marketing and demand generation strategies
- Agency partnership management experience
- Knowledge/Understanding of marketing principles
- Exceptional Analytical and Problem-Solving skills
- Excellent Communication skills
- Proficient in Marketing Automation tools and CRM
Offering:
- Base Salary $140,000 - $150,000 (based on experience)
- Bonus Potential
- Full Benefits Package
- Paid Time Off, Paid Holidays
Direct Sales Recruiting, LLC, (DSR) and DirectHR are National Recruitment organizations partnering with National, Regional and Local Clients to bring qualified candidates a career and a future. DSR offers over 50 years combined Recruitment, Sales and Management experience. We are, along with our clients, an Equal Opportunity Employer and are committed to hiring and supporting a diverse workforce. A M/F/D/V
Salary : $140,000 - $150,000
