What are the responsibilities and job description for the VP of Growth position at Dimond Connect?
Our client in the wellness space is hiring a VP of Growth!
The Opportunity
We're looking for a VP of Growth to build and scale our growth engine - from strategy to execution. You'll oversee attribution, conversion, platform optimization, data hygiene, user experience, funnel optimization, and own the full customer lifecycle across all of our channels.
As a key member of the leadership team, you’ll be responsible for building a high-converting growth engine that drives customer acquisition, engagement, and long-term value.
Key Responsibilities
- Own and drive the end-to-end growth strategy across performance marketing, site, mobile, retention, and analytics.
- Design, build, and own our data warehouse and attribution models end-to-end.
- Allocate spend between platforms, channels, partners, and campaigns with a focus on experimentation and data-driven decision making.
- Ensure continuous data hygiene and accuracy.
- Lead optimization of our company's website and checkout experience to increase conversion and average order value.
- Manage P&L, including revenue forecasting, budget allocation, CAC/LTV tracking, and unit economics.
- Partner with Product, Brand, and CX teams to ensure seamless and engaging digital experiences.
- Select tools, technologies, and best practices to scale growth efficiency.
- Oversee performance marketing campaigns (paid search, paid social, affiliates, influencers) in partnership with internal teams and agencies.
- Build out the growth team as the company scales.
Ideal Candidate Profile
- 4 - 8 years of experience in a high-growth startup, ideally in consumer hardware or tech.
- Proven track record of scaling startups from early-stage to $50M .
- Experience with both hands-on implementation of data platforms and management of internal teams and third-party partners.
- Deep understanding of ad platforms, data warehouses, funnel optimization, UX/UI, and performance media.
- Analytical thinker with strong command of data, A/B testing, and attribution.
- Comfortable in scrappy, high-growth environments with a focus on execution.
- Passionate about sleep, health, and using technology to improve lives.