VP of Growth

Our client in the wellness space is hiring a VP of Growth!

The Opportunity

We're looking for a VP of Growth to build and scale our growth engine - from strategy to execution. You'll oversee attribution, conversion, platform optimization, data hygiene, user experience, funnel optimization, and own the full customer lifecycle across all of our channels.

As a key member of the leadership team, you’ll be responsible for building a high-converting growth engine that drives customer acquisition, engagement, and long-term value.

Key Responsibilities

• Own and drive the end-to-end growth strategy across performance marketing, site, mobile, retention, and analytics.
• Design, build, and own our data warehouse and attribution models end-to-end.
• Allocate spend between platforms, channels, partners, and campaigns with a focus on experimentation and data-driven decision making.
• Ensure continuous data hygiene and accuracy.
• Lead optimization of our company's website and checkout experience to increase conversion and average order value.
• Manage P&L, including revenue forecasting, budget allocation, CAC/LTV tracking, and unit economics.
• Partner with Product, Brand, and CX teams to ensure seamless and engaging digital experiences.
• Select tools, technologies, and best practices to scale growth efficiency.
• Oversee performance marketing campaigns (paid search, paid social, affiliates, influencers) in partnership with internal teams and agencies.
• Build out the growth team as the company scales.

Ideal Candidate Profile

• 4 - 8 years of experience in a high-growth startup, ideally in consumer hardware or tech.
• Proven track record of scaling startups from early-stage to $50M .
• Experience with both hands-on implementation of data platforms and management of internal teams and third-party partners.
• Deep understanding of ad platforms, data warehouses, funnel optimization, UX/UI, and performance media.
• Analytical thinker with strong command of data, A/B testing, and attribution.
• Comfortable in scrappy, high-growth environments with a focus on execution.
• Passionate about sleep, health, and using technology to improve lives.