What are the responsibilities and job description for the VP, Marketing (B2SMB Growth & Product Marketing) position at Sauce?
Location: Hybrid (NYC office) or Remote (within the U.S.)
Reports to: CEO
Team Size: 1 (Head of Demand Gen)
About Us
Sauce is a premier restaurant technology platform helping local businesses grow through our commission-free delivery and pickup solution and proprietary delivery optimization technology. We serve a $105B U.S. local restaurant market. With headquarters in Miami, New York, and Tel Aviv, Sauce is on a mission to empower restaurants to own their digital and delivery business — and to build the consumer experience that connects them directly to their customers. Our team combines decades of restaurant tech experience with deep expertise across sales, marketing, product, and operations to create an industry-changing platform for both restaurants (B2B) and consumers (B2C).
The Opportunity
We’re looking for a marketing architect to design and scale Sauce’s B2B growth and product marketing engine, transforming our validated product-market fit into market-leading dominance. This role focuses primarily on driving growth, product marketing, and pipeline generation for our restaurant (B2B) platform while partnering cross-functionally on emerging B2C initiatives to ensure a unified go-to-market strategy. You’ll report directly to the CEO, lead and mentor the demand generation function, and play a pivotal role in shaping how Sauce connects both sides of the marketplace — restaurants and diners — through data, creativity, and technology.
What You’ll Own
Strategic Leadership
Lead Sauce’s B2B Growth & Product Marketing strategy, reporting directly to the CEO.
Own marketing performance and ROI across acquisition, lifecycle, and demand generation channels.
Collaborate with Brand & Communications, Sales, RevOps, Product, and Customer Success to align messaging, positioning, and funnel optimization.
Partner with Product and Brand on early B2C initiatives to connect restaurant and consumer growth loops.
Translate business goals into actionable marketing strategies that directly drive ARR and customer adoption.
Build Do
Design and execute the growth engine — build scalable systems and personally run key plays when needed.
Ship early wins that demonstrate pipeline acceleration and measurable ROI.
Balance high-level strategy with hands-on execution and experimentation.
Own Revenue
Manage the marketing P&L with full accountability for CAC, LTV, payback, and pipeline-to-ARR conversion.
Build visibility across the funnel, identify leaks, and fix them fast.
Partner with Sales and RevOps to create a unified revenue engine that drives predictable growth.
Hands-On Skills
Stay fluent in the tools: HubSpot, GA4, ad platforms, SQL, and AI automation.
Use data and experimentation to inform decisions and optimize campaign performance.
Continuously test, learn, and refine to uncover new growth levers.
Team Leadership
Manage and mentor the Demand Generation Manager, with a plan to expand as growth accelerates.
Hire and develop A-players who operate with ownership and excellence, while keeping the team lean.
Foster a culture of strategic thinking, proactive problem-solving, creativity, communication, and continuous improvement.
Positioning & Brand Alignment
Partner with the Brand & Communications team to turn Sauce’s story into demand.
Lead product marketing strategy — defining positioning, messaging, pricing, and competitive differentiation.
Ensure Sauce’s narrative resonates deeply with restaurant owners and operators, making Sauce the obvious choice in restaurant technology.
What Success Looks Like
First 90 Days — Audit & Architect
Audit Sauce’s full funnel and identify key growth levers across both B2B and consumer touchpoints.
Deliver a 6–12 month growth blueprint detailing how marketing will drive significant ARR and user growth.
Drive measurable, high-impact quick wins that demonstrate a bias toward action and the ability to execute against the plan immediately.
Ship early experiments and optimizations that accelerate the B2B pipeline and strengthen the B2C acquisition loop.
Build confidence through visible progress while laying the foundation for scalable, data-informed growth systems.
First Year — Build & Scale
Establish a high-performing B2B growth engine driving a significant share of new ARR.
Implement cross-channel attribution, forecasting, and analytics systems for transparency and predictability.
Strengthen alignment across Sales, Product, and Brand to create a seamless go-to-market motion.
Integrate AI and automation to scale precision, creativity, and operational leverage.
18 Months — Dominate
Sauce becomes the default platform for restaurants and consumers seeking commission-free digital ordering.
Marketing delivers consistent, predictable pipeline growth quarter over quarter.
Sauce’s marketing sophistication becomes a sustainable competitive advantage in restaurant tech.
What You Bring
Must-Have
8–10 years in B2B SaaS or marketplace marketing, with leadership experience in growth or product marketing.
Proven success scaling pipeline and ARR through both strategic design and hands-on execution.
Experience in B2–Low-Tech SMB markets (e.g., restaurants, retail, services) with empathy for local business operators.
Deep understanding of revenue metrics and marketing financials (CAC, LTV, payback, pipeline health).
Hands-on expertise with marketing automation, analytics, and AI-powered tools (HubSpot, GA4, Looker, Amplitude, etc.).
Strengths in strategic thinking, proactive problem-solving, experimentation and optimization, creativity, communication, and ownership.
Proven ability to collaborate cross-functionally and influence executive stakeholders.
Ideal
Experience in restaurant tech, delivery marketplaces, or two-sided platforms.
Background in hypergrowth or startup environments (Series A–C or equivalent).
Familiarity with modern data stacks (dbt, Redshift, Census).
Track record of embedding AI and automation into marketing operations.
Why Sauce
At Sauce, you’ll join a team of ambitious builders redefining how local restaurants thrive in the digital age. We care deeply about outcomes, collaboration, and continuous improvement — and we give our leaders the ownership and autonomy to architect transformative systems. If you’re motivated by growth, love solving complex problems, and want to shape the future of restaurant technology, this is your opportunity to make an enduring impact.
Reports to: CEO
Team Size: 1 (Head of Demand Gen)
About Us
Sauce is a premier restaurant technology platform helping local businesses grow through our commission-free delivery and pickup solution and proprietary delivery optimization technology. We serve a $105B U.S. local restaurant market. With headquarters in Miami, New York, and Tel Aviv, Sauce is on a mission to empower restaurants to own their digital and delivery business — and to build the consumer experience that connects them directly to their customers. Our team combines decades of restaurant tech experience with deep expertise across sales, marketing, product, and operations to create an industry-changing platform for both restaurants (B2B) and consumers (B2C).
The Opportunity
We’re looking for a marketing architect to design and scale Sauce’s B2B growth and product marketing engine, transforming our validated product-market fit into market-leading dominance. This role focuses primarily on driving growth, product marketing, and pipeline generation for our restaurant (B2B) platform while partnering cross-functionally on emerging B2C initiatives to ensure a unified go-to-market strategy. You’ll report directly to the CEO, lead and mentor the demand generation function, and play a pivotal role in shaping how Sauce connects both sides of the marketplace — restaurants and diners — through data, creativity, and technology.
What You’ll Own
Strategic Leadership
Lead Sauce’s B2B Growth & Product Marketing strategy, reporting directly to the CEO.
Own marketing performance and ROI across acquisition, lifecycle, and demand generation channels.
Collaborate with Brand & Communications, Sales, RevOps, Product, and Customer Success to align messaging, positioning, and funnel optimization.
Partner with Product and Brand on early B2C initiatives to connect restaurant and consumer growth loops.
Translate business goals into actionable marketing strategies that directly drive ARR and customer adoption.
Build Do
Design and execute the growth engine — build scalable systems and personally run key plays when needed.
Ship early wins that demonstrate pipeline acceleration and measurable ROI.
Balance high-level strategy with hands-on execution and experimentation.
Own Revenue
Manage the marketing P&L with full accountability for CAC, LTV, payback, and pipeline-to-ARR conversion.
Build visibility across the funnel, identify leaks, and fix them fast.
Partner with Sales and RevOps to create a unified revenue engine that drives predictable growth.
Hands-On Skills
Stay fluent in the tools: HubSpot, GA4, ad platforms, SQL, and AI automation.
Use data and experimentation to inform decisions and optimize campaign performance.
Continuously test, learn, and refine to uncover new growth levers.
Team Leadership
Manage and mentor the Demand Generation Manager, with a plan to expand as growth accelerates.
Hire and develop A-players who operate with ownership and excellence, while keeping the team lean.
Foster a culture of strategic thinking, proactive problem-solving, creativity, communication, and continuous improvement.
Positioning & Brand Alignment
Partner with the Brand & Communications team to turn Sauce’s story into demand.
Lead product marketing strategy — defining positioning, messaging, pricing, and competitive differentiation.
Ensure Sauce’s narrative resonates deeply with restaurant owners and operators, making Sauce the obvious choice in restaurant technology.
What Success Looks Like
First 90 Days — Audit & Architect
Audit Sauce’s full funnel and identify key growth levers across both B2B and consumer touchpoints.
Deliver a 6–12 month growth blueprint detailing how marketing will drive significant ARR and user growth.
Drive measurable, high-impact quick wins that demonstrate a bias toward action and the ability to execute against the plan immediately.
Ship early experiments and optimizations that accelerate the B2B pipeline and strengthen the B2C acquisition loop.
Build confidence through visible progress while laying the foundation for scalable, data-informed growth systems.
First Year — Build & Scale
Establish a high-performing B2B growth engine driving a significant share of new ARR.
Implement cross-channel attribution, forecasting, and analytics systems for transparency and predictability.
Strengthen alignment across Sales, Product, and Brand to create a seamless go-to-market motion.
Integrate AI and automation to scale precision, creativity, and operational leverage.
18 Months — Dominate
Sauce becomes the default platform for restaurants and consumers seeking commission-free digital ordering.
Marketing delivers consistent, predictable pipeline growth quarter over quarter.
Sauce’s marketing sophistication becomes a sustainable competitive advantage in restaurant tech.
What You Bring
Must-Have
8–10 years in B2B SaaS or marketplace marketing, with leadership experience in growth or product marketing.
Proven success scaling pipeline and ARR through both strategic design and hands-on execution.
Experience in B2–Low-Tech SMB markets (e.g., restaurants, retail, services) with empathy for local business operators.
Deep understanding of revenue metrics and marketing financials (CAC, LTV, payback, pipeline health).
Hands-on expertise with marketing automation, analytics, and AI-powered tools (HubSpot, GA4, Looker, Amplitude, etc.).
Strengths in strategic thinking, proactive problem-solving, experimentation and optimization, creativity, communication, and ownership.
Proven ability to collaborate cross-functionally and influence executive stakeholders.
Ideal
Experience in restaurant tech, delivery marketplaces, or two-sided platforms.
Background in hypergrowth or startup environments (Series A–C or equivalent).
Familiarity with modern data stacks (dbt, Redshift, Census).
Track record of embedding AI and automation into marketing operations.
Why Sauce
At Sauce, you’ll join a team of ambitious builders redefining how local restaurants thrive in the digital age. We care deeply about outcomes, collaboration, and continuous improvement — and we give our leaders the ownership and autonomy to architect transformative systems. If you’re motivated by growth, love solving complex problems, and want to shape the future of restaurant technology, this is your opportunity to make an enduring impact.