VP Marketing

OP Labs is the team building the technology behind Optimism, the leading blockchain infrastructure provider powering 65% of all Layer 2 transactions. Our open-source OP Stack enables developers and enterprises to launch scalable, secure, and customizable onchain networks with ease. Backed by a16z, Paradigm, and others, OP Labs has raised over $175M to drive the next generation of onchain innovation.

Role And Responsibilities

The OP Stack powers 65% of all L2 transactions and 12.6% of all crypto transactions today. We are building a one-stop shop for enterprises onboarding into crypto, with the most performant and most battle-tested chain infrastructure available on the market today. We’re looking for a marketing leader to help expand into new segments, deepen engagement with our existing audiences, and shape the public narrative to reflect the incredible momentum existing within the company.

In this critical leadership role, you will report directly to the CBO and forge key strategic partnerships with Growth, Product and Data teams while building a world class marketing function, the best in this space.

What are the role responsibilities?

Responsibilities

You’ll be joining at a pivotal moment for Optimism & OP Labs. You’ll build and lead a lean marketing function from the ground up, responsible for execution across:

• Brand Marketing – Strengthen awareness and positioning of the OP Stack and Superchain vision.
• Product Marketing – Translate technical capabilities into compelling, differentiated narratives.
• Developer Marketing – Engage the builder community through content, partnerships, and education.
• Enterprise Marketing – Craft GTM playbooks and demand generation for institutional adoption.
• Event Marketing – Amplify brand presence across industry conferences and owned events.
  
  

We Have a Sprawling Set Of Audiences Across a Wide Array Of Industries. You Will Own a Consistent Brand Voice, And Regular Communication Targeted Towards

• Prospective and existing customers
• Channel partners and integration collaborators
• Tinkerers and application builders
• Potential employees and external contributors
• Token holders and investors
  
  

What skills do you bring?

• Proven experience leading marketing teams at the executive level, ideally within web3 organizations.
• Ability to define and execute multi-channel strategies spanning brand, product, developer, and enterprise marketing.
• Demonstrated success strengthening brand awareness and shaping public narratives for innovative or technical products.
• Ability to translate complex technical concepts into compelling, accessible narratives.
• Strong interpersonal and communication skills to rally internal and external stakeholders around a shared vision.
• A love for crypto — you understand and care about the user and developer journey and have an innate sense for how the space moves.
  
  

What will you like about us?

• We take care of our employees. Competitive compensation, fully paid medical, dental, and vision, and a 4% 401K match—learn more about our benefits, culture, and all recruiting FAQ here.
• We take pride in the accomplishments of our teammates and support each other in doing the best work of our careers.
• Our team is a diverse group of people from varied backgrounds. We cherish our eclecticism and consider it a great strength.
• We’re fully remote, deeply engaged, highly skilled, and like to have fun.
• We think long-term. Our founders have been scaling Ethereum since 2015.
  
  

We are aware of fraudulent individuals falsely claiming to represent OP Labs in recruitment activities.

Please Note

• All official communication will come from an @oplabs.co email address, or from a verified Linked profile.
• We will never ask for payment, banking information, or personal identification details at any stage of our hiring process.
• All current openings are listed exclusively on our official careers page and linked from our verified social profiles.
• If you’re ever unsure about a communication that claims to be from OP Labs, please contact us directly at people@oplabs.co to verify authenticity.
  
  

Your safety and trust are very important to us. Thank you for helping us prevent fraud.