What are the responsibilities and job description for the Digital Marketing Specialist – Paid & Organic position at Dillon Optics?
Company Description
Dillon Optics, a family-owned business based in Scottsdale, Arizona, has been creating innovative products since 1977. Founded by Steve Dillon, the company introduced the world's first NIR® matte lens in 2008. Overcoming significant supply chain challenges, Dillon Optics now masters advanced manufacturing techniques in-house, including vacuum deposition and hard coating, to create high-performance lenses. In 2023, a renowned luxury eyewear designer joined the team, bringing a fresh perspective to frame and lens innovation. In 2025, the company manages all aspects of design, production, and quality control from its Scottsdale facility.
Role Description
This is a full-time, on-site role for a Digital Marketing Specialist located in Scottsdale, AZ. The standard work hours are Monday through Friday, 9:00 AM – 5:00 PM.
In this role, you will execute, optimize, and scale our paid campaigns across multiple digital channels and implement SEO/SEM strategies to drive brand awareness, traffic, and sales. You’ll work closely with our Marketing Manager and Brand Support team to ensure campaigns and search initiatives align with brand messaging and performance goals.
As a growing company in its exciting early stages, every team member plays a meaningful role in multiple areas of the business. At Dillon Optics, this role isn’t just a job; it’s an opportunity to be part of a small, passionate team, building something special. The right candidate will find the work fun, collaborative, and deeply rewarding, with plenty of opportunities to grow and take pride in contributing to the company’s journey.
Key Responsibilities
- Plan, execute, and optimize paid digital campaigns on platforms including Facebook, Instagram, Google Ads, TikTok, and YouTube.
- Conduct keyword research and implement SEO strategies to improve organic search performance.
- Monitor, analyze, and report on campaign performance; adjust strategies to maximize ROI.
- Collaborate with content, creative, and email teams to create engaging ad assets.
- Conduct A/B testing on ad creative, targeting, and landing pages to improve performance.
- Stay up-to-date with digital advertising trends, platform updates, and best practices.
- Manage campaign budgets efficiently while scaling high-performing campaigns.
Qualifications
- 2–5 years of experience in digital marketing, paid media, or SEO/SEM.
- Strong analytical skills; comfortable with Google Analytics, Ads Manager, and reporting dashboards.
- Hands-on experience with Facebook/Instagram Ads, Google Ads, and TikTok Ads.
- Ability to interpret data and make actionable decisions.
- Excellent communication skills and ability to collaborate with creative teams.
- Bachelor's degree in Marketing, Communications, Business, or related field, or relevant work experience.
- Passion for outdoor lifestyle, active sports, or eyewear is a plus.
Full-Time Benefits
- Health, dental, and vision insurance
- Paid time off (vacation, sick days, and holidays)
- Employee discount on Dillon Optics eyewear
- Opportunities for professional growth and skill development
- Supportive, family-owned team environment with direct impact on company success
