What are the responsibilities and job description for the Data Analyst (W2 Only) position at Digipulse Technologies, Inc?
Role Overview
Client is seeking a Senior Manager – Data Analytics & Insights to support personalization measurement initiatives within the Healthcare domain. This role focuses on A/B testing, digital analytics, experimentation, and data-driven insights to improve customer experiences across digital platforms.
Key Responsibilities
- Design and analyze A/B/N testing experiments
- Measure digital customer experiences and user behavior
- Perform deep-dive analytics and provide actionable insights
- Partner with Data Science, Marketing, Product, and IT teams
- Support personalization and AI/ML-driven initiatives
- Build dashboards and reports for business stakeholders
Required Skills
- 7 years of experience in Data Analytics
- Strong SQL and Power BI experience
- Experience with digital analytics and clickstream/user interaction data
- Hands-on experience with A/B testing and experimentation
- Knowledge of tools like Snowflake, Tableau, Adobe Analytics, Oracle, or Alteryx
- Strong understanding of analytics, reporting, and measurement frameworks
- Healthcare domain experience required
- Excellent communication and presentation skills
Nice to Have
- Snowflake experience
- AI/ML exposure
- Predictive analytics knowledge
Salary : $60 - $65