Marketing Automation Manager

Job Title: Marketing Automation Lead

Address: Charlotte Nc

Pay Rate: $60-70/hr

Duration of Assignment: 12 months

Preferred Skills:

5 years of Salesforce Marketing Cloud (SFMC) experience and/or Adobe Journey Optimizer.

Must be able to translate business requirements into solutions that demonstrate Salesforce platform & facilitate business outcomes

Ability to guide/lead/train email marketing consultants on SFMC capabilities and paths to solutions

Advanced knowledge of SQL and queries, HTML, Email Studio, Automation Studio, Journey Builder and analytics to produce desired outcomes in SFMC

BS/BA degree or higher

Ability to apply email marketing insights and subject matter expertise to partner with campaign managers to implement effective campaign execution

Ability to understand stakeholders' perspective and demonstrate responsiveness to their needs

Experience leading strategic partnerships, cross functionality teams, and strategic projects

Job Description:

• Lead process design, optimization and solutioning of Salesforce Marketing Cloud (SFMC)

• Lead and manage email marketing production of campaign deliverables for complex email marketing programs, including personalization, dynamic content, SQL, automation and journey mapping

• Build and manage strategic relationships through collaboration with marketing campaign managers and leaders to design and adjust execution plans based on strategic priorities

• Work with stakeholders to collaborate on defining key campaign parameters and overall creative approach for email production

• Lead cross-functionality projects to develop and refine systems, processes, capabilities, and best practices to improve email marketing production

• Review and analyze email programs to develop solutions to optimize campaign production efficiency

• Collaborate and consult with product, technology, and other organizational units to identify and implement solutions to a wide range of program challenges

Salary : $60 - $70